The historic Yellow House in downtown Edgartown is set to have a dash of red on its awning this summer, with the athleisure company Lululemon signing a multi-year rental deal.
The historic Yellow House in downtown Edgartown is set to have a dash of red on its awning this summer, with the athleisure company Lululemon signing a multi-year rental deal to move from its former location across the street and become the restored building’s first retail tenant in two decades.
It’s a rapid transformation for the 18th century building that only six months ago was barely even yellow, its smashed windows, stripped shingles, decaying roof and gray siding all daily reminders of nearly 20 years of neglect in the heart of Edgartown’s main street.
Over the winter the once-dilapidated building, now owned by the town and leased to businessman Christopher Celeste, has been the subject of a $2.5 million makeover by Conover Restoration. The smash of sledgehammers and grind of heavy machinery have been daily indicators of the expansive public-private project. During a walk-through this week, project manager and contractor Gery Conover said the work is on schedule and set to be finished by May, with Lululemon planning to open around Memorial Day.
And the Yellow House is now officially yellow again, thanks to a recent paint job.
“Our feeling all along was how do you activate the corner of Summer and Main,” said Mr. Celeste. “This is the top of Main street — one of the best locations in Edgartown — and it has lain fallow for 18 years. We hope this will bring it back to life.”
The story of the Yellow House is part history, part saga. Dating to 1750, the colonial Georgian structure once belonged to Capt. Charles Pease and is one of the oldest buildings on Main street. Owned for decades by the Hall family and formerly home to a bookstore, the building was left unoccupied for decades and fell into disrepair in the 21st century.
Three years ago, the town decided to take the property by eminent domain, paying the Halls $3 million for the building and surrounding land. After a series of starts and stops and some legal wrangling over a public bid process, Mr. Celeste and his daughter Julia Tarka signed a 30-year lease to take over the property and rehab it. The lease provisions include $100,000 in payments to the town and a commitment to complete a full renovation of the property to make it suitable as a commercial retail space.
The Celestes already own and operate Rosewater Market & Takeaway, one door down from the Yellow House on South Summer street, Rosewater Wine & Spirits on Main street, and the Dairy Queen franchise on Upper Main street. The family has also torn down a small retail building on Summer street that is now a two-story building housing the children’s clothing store, Rosebud.
Work began on the Yellow House portion of the project this winter by Conover Restorations. Although a tear-down would have made financial sense, Mr. Celeste and Mr. Conover said this week, the town and historic district required the developers to renovate the building. The building has been extended approximately 15 feet on its western side, and a far wing was taken out because it was not salvageable. Other than that, it looks like a newer version of the Yellow House of old.
“It’s not a restoration, but it is a rehabilitation, if you will,” Mr. Celeste said. “Where we could, we’ve kept as many materials as possible. The goal was, if you looked at it from the outside, it would look like a spiffed up version of the old building. And from the inside, it was built to last . . . There’s some funky aspects of how the house was originally built.”
Walking through the building this week, those funky aspects were readily apparent, history literally seeping out of the old floorboards and walls. The original building had a dirt floor cellar, so the first step in the restoration involved jacking up the 30-ton building six feet and replacing its foundation. That process unearthed ancient glass bottles and a 1903 theatre ticket to a Shakespeare festival in Oregon.
The building also had numerous twisted tree logs that were used as supports in the walls. Mr. Conover intends to save as many of them as possible. He has also preserved nearly all the 200-year-old timbers in the second-floor apartments, and plans to leave them exposed when the building is completed.
“It’s some thrift-Yankee type thing,” he said. “That’s just the way they used to do it in the old days. You take a tree, and you flatten it off and put in the stud. One hundred per cent original and in its original location.”
The early plan for the restored building was to house two businesses on the first floor and have three apartments on the two floors above. But that changed when Lululemon said it wanted the entire first floor retail space and could commit to at least a five-year lease, with opportunities to extend it for multiple years further, Mr. Celeste said. He said he received a handful of interested applicants over the winter, but that Lululemon was a trusted renter who he believed would benefit the financial interests of the town, which owns the building.
“I’m really happy about it,” Mr. Celeste said. ‘They’ve been in Edgartown for six years, contributed to the community, invested in programming, and even though they’re a national business, they’ve shown that they can provide a lot to downtown Edgartown as well.”
The retail space is about 1,500 square feet, and will have a storefront and entrance on Main street. Lululemon is working with the builders to design the space to their specifications — although the space will still have the ability to be sectioned into two retail spaces. Mr. Celeste said he intends to rent one of the apartments to Lululemon’s manager, and hopes the other two apartments will go to workers in Edgartown. He said Lululemon plans to be open 10 months of the year.
“Their intention is to not just be a seasonal location,” Mr. Celeste said. “Edgartown is a charming, walkable business district, and for those of us trying to operate year round business — we understand you are trying to make friends in the winter and money in the summer. Those businesses open in the winter do it because they understand part of what makes the Island feel alive. This will help that.”
Rosewater Market is also open year round, save for a brief closure after Christmas.
Mr. Celeste said the $3 million investment was not without risk. The building’s former owner, attorney Benjamin Hall, has brought a number of legal challenges, including to the eminent domain taking by the town and subsequent permitting decisions by the Edgartown zoning board of appeals and historic district commission. Although some complaints have since been dismissed, others remain pending in superior court. The town cannot indemnify the family against any rulings made by a judge.
Mr. Celeste said the legal disputes pose no threat to the project’s May completion date.
“We’re not stopping until someone tells us to,” he said. “My hope is that we have not done this all in vain and that we are not at the receiving end of a negative legal outcome.”
Meanwhile, Mr. Conover and his team are working on the building’s final touches, finishing walls, staircases and adding the Yellow House’s characteristic green shutters. For the town, the project represents a major commercial redevelopment — on full display in the heart of the historic village, with its distinct New England architecture.
“That entire part of the block has been a walk-by zone,” Mr. Celeste said. “I think it is going to be transformative,”

Comments
Looks so, so, so much better.
Kelce OBLooks so, so, so much better. A first class job. The Halls can admire what they could have had.
The Halls should be ashamed
Wayne Edgartown nativeThe Halls should be ashamed every time they walk by it!
Well done, great solution for
Mark EdgartownWell done, great solution for Edgartown.
Walk by the house last night;
Paul R. EdgartownWalk by the house last night; guys were working on the exterior trim with the aid of work lights. Amazing transformation! Thank you Gery for your typical first class job and everyone involved with removing B. Hall from this property.
It is so wonderful to see
Guinevere Oak BluffsIt is so wonderful to see continued growth and beautification in Edgartown. I can't wait to see the finished product this Spring!
Well done. The next chapter
TAD ChappyWell done. The next chapter in the matter of Edgartown, Oak Bluffs and Vineyard Haven vs. The Hall Family should be 40 Main St. in Edgartown. Take a look the next time you are strolling down Main St. as it is unoccupied and falling into disrepair. Sadly, too familiar.
The Hall doesn't owe anything
Katama Resident KatamaThe Hall doesn't owe anything to anybody. That house should still be their property.
Glad to see the improvement!
Friend Off island nowGlad to see the improvement! Lots of credit in the article but nothing said about the architect who did so much work to accomplish this rehabilitation. Great job!
Thanks for calling this out.
Christopher Celeste EdgartownThanks for calling this out. I did in fact mention our architect partner Dudley Cannada when talking to the Gazette - though that didn’t make the article. Dudley has been an invaluable collaborator on this project and has a long list of historically sensitive projects around Edgartown and beyond.
Great outcome - public /
Nancy EdgartownGreat outcome - public / private partnerships at work, vision and execution on that vision are world class. THANK YOU
Great Job!!!! Even though I
Kate D West TisburyGreat Job!!!! Even though I can’t fit into Lululemon, it’ll be worth a visit just to see the “rehabbed” space inside!
Nancy's comment is right on!
Chas B EdgNancy's comment is right on! Public/private partnerships are the way to go on our island to rehab and maintain our public spaces. Re Katama Resident, the prior owner may have had the legal right to do with their property as they wished but when it becomes a physical hazard (fire, collapse) then they lose that right. It is too bad that we have to legislate common sense and good citizenry. All I have to say to the Halls is you can't take it with you but god may force you to live there at the rents you've been charging. Good on the Town of EDG for taking the property over! And thanks to the new owners for reinforcing our faith in decency & preservation!!
lululemon? Talk about taking
Noga Edglululemon? Talk about taking lemonade and turning it into lemons. Formula retail for moms who try to look twenty five at 45. Botox center going above it? I was all for the yellow house taking but west coast yoga pants? This isn’t the Hamptons...
I was the police chief at the
Paul Condlin EdgartownI was the police chief at the selectman’s meeting when Ben Hall wanted to cut down a shade tree. I had no skin in the game and felt privileged to watch the theatrics when they told Ben no. It took strong citizens to get the job done. The new ‘yellow house’ looks special again. Our Edgartown town government has survived on inaction and studies as a diversion for years. They got this right.
So at one of the most
James PI3 Edgartown/NHSo at one of the most prominent spaces in all of edgartown is going to be a national retail chain? What a joke this whole process has been. All of this effort just so Main Street edgartown can look like a strip mall.
Main Street a strip mall? I
Kelce OBMain Street a strip mall? I think you're being a drama queen.
I am with you all on the LuLu
Nancy EdgartownI am with you all on the LuLu thing. I don't like chain stores either and the breathless, skinny pant thing is not my scene. BUT, retailers come and go and the fact is the building will be with us for a long time. This is the blessing here.
The Town should erect a
Paul Condlin EdgartownThe Town should erect a statue of Walter Morrison on the Yellow House property. Wally took out Hall’s picket fence with a power tool within minutes (it seemed) after the Town took possession of their property. RIP saw Wally World.
So nice to see the
Islander West TisburySo nice to see the transformation of this historic property right in the center of town. So sad to learn that a National Chain is the anchor tenant. Yes of course they have the financial l wherewithal to sign a multi year lease, and in today's world of course they become good local citizens. What a shame though. Imagine if Rosewater was Starbucks's and BTB cafe was Pandora or something ... too bad with so much time, effort, and dollars spent that the principles couldn't have tried a little harder to find unique local businesses. Well now with a long term lease signed they can go on to their next project. I won't be buying anymore of the fried chicken morsels they call a sandwich at Rosewater anymore. And I don't suppose it will matter either.
Great job on the yellow house
Karen Gerard EdgartownGreat job on the yellow house—now can someone please get the Halls to take care of the their empty eyesore on Simpson’s Lane. The only residents are the skunks!!
Hi - I stumbled across this
Jon NantucketHi - I stumbled across this article. Very interesting. “We” decided in 2006 to only allow stores with 5 locations or fewer to be allowed.(FYI I believe it has been beneficial.)
Love to hear your thoughts or a link(s) to an article .
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