Back Door Donuts, iconic late-night spot in Oak Bluffs, is under new ownership.
Sara Brown

Back Door Donuts Sold to Boston Businessmen

Three Boston businessmen are the new owners of Back Door Donuts. Janice Casey, who has owned the business for 17 years with her partner Rita Brown, confirmed the sale Wednesday.</p>

Three Boston businessmen are the new owners of Back Door Donuts and Martha’s Vineyard Gourmet Cafe and Bakery, the popular Oak Bluffs spot for everything from a late-night apple fritter to a wedding cake.

Janice Casey, who has owned the business for 17 years with her partner, Rita Brown, confirmed the sale Wednesday morning.

Summer crowds line up for hot apple fritters, fried dough, maple bacon doughnuts.
Jaxon White
Summer crowds line up for hot apple fritters, fried dough, maple bacon doughnuts.
Jaxon White

According to a press release, the new ownership group includes Richard Friedman, a longtime seasonal Edgartown resident, and Patrick Lyons and David Ginsberg, who both have homes in Chilmark.

Mr. Friedman is a businessman and real estate developer who owns the Charles and Liberty Hotels in Boston. His home on Oyster Pond served as the summer White House when President Bill Clinton and his family came to the Island for summer vacations.

Mr. Lyons is a well-known Boston businessman who owns several downtown restaurants and nightclubs. Mr. Ginsberg is the vice chairman of the Boston Red Sox and the Liverpool Football Club, according to the Red Sox website.

Ms. Casey said the sale closed Tuesday. The purchase price has not been disclosed. Mr. Friedman could not immediately be reached for comment.

Ms. Casey and Ms. Brown do not own the building, situated off Post Office Square in Oak Bluffs.

The bakery opened in 2001 and is open seasonally from April through October. At night the back door opens to customers willing to wait in a long line for a hot doughnut, cinnamon roll, or large apple fritter, a cult favorite among the bakery’s fans.

The late night doughnut tradition in Oak Bluffs goes back to when Peter White owned the Old Stone Bakery in that location, according to Gazette archives. While it isn’t clear when back door baked goods started, some say it began in the 1980s.

The tradition continued after Ms. Brown and Ms. Casey bought the bakery in 2001 and survived a showdown with town officials. In June of 2004, Oak Bluffs selectmen ordered back door doughnuts closed, arguing that it was bad practice to sell food out of a back door and that the sales violated the town’s mandated restaurant closing time.

Outraged fans responded with a petition of nearly 1,000 signatures, and in the end selectmen ordered that the bakery close when restaurants do, but allowed doughnut sales to go on. Over the years the Back Door tradition has only grown in popularity, with orderly lines of people lured in by the scent of hot doughnuts.

Ms. Casey said the new ownership is committed to continuing the business as it is. She and Ms. Brown will stay on as consultants during the first year to assure a smooth transition.

Raffi Jabri, the bakery’s longtime pastry chef, will stay on. “He’s really the man who runs the kitchen and runs Back Door Donuts, so it’s going to be the same food, the same apple fritters as always,” she said.

The new owners said in the press release that they are not planning on any changes when the bakery reopens for the season in mid-April, except some new equipment to serve customers “better and hopefully faster.”

“The bakery is a fantastic and iconic part of the Vineyard community,” Mr. Friedman said in the release. “We intend to run the bakery in the tradition of excellence that Janice, Rita, and the outstanding bakery staff have so carefully and pridefully created.”

Ms. Casey said the business had been up for sale informally.

“We had put it out to the universe that if there was somebody who really loved Back Door Donuts and wanted to buy it, that we’d be open to it,” she said. “We felt Dick was the perfect partner to do that with.”

Ms. Casey said she and Ms. Brown were thankful to customers who had spread the word about Back Door Donuts.

Saying goodbye to the business was bittersweet, she said. “It’s mixed. We’ve worked hard over the last 17 years,” she said. “We’ve spent a lot of time at the bakery and working on bakery things, so it’s sort of become our baby. So there’s some, not sadness, but some something that goes with selling it.

“On the other hand, Rita and I are both going to be 68 this summer, we feel it’s time to be able to enjoy the Vineyard. Our summers are completely tied up with the bakery. It’ll be nice for us to be able to visit with family and friends and go to a concert.”

Comments

Submitted by Anonymous (not verified) on Wed, 02/07/2018 - 12:46

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Laura Bailey

I'm happy for Jan and Rita, as they can truly retire! However, it will be a sad change. I'm happy the new owner is committed to the traditions associated with Back Door Donuts and Martha's Vineyard Gourmet Cafe and Bakery! Will always remember them for our wedding cake!

Submitted by Anonymous (not verified) on Wed, 02/07/2018 - 13:16

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skip OB

Ohhhhhhh! Thanks Rita & Janice;y'all did the Old Stone Bakery proud! Congrats to the new folks--Fritters at Fenway?

Submitted by Anonymous (not verified) on Wed, 02/07/2018 - 14:58

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Sue Framingham

We will miss Jan & Rita, always cheerful even during the craziest part of summer.

Submitted by Anonymous (not verified) on Wed, 02/07/2018 - 15:38

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Gladys Thomas Toscano Oak Bluffs

Congratulations Jan and Rita!
Thank you for many years of great fritters and good community spirit!
Enjoy relaxing on the beach and a much needed vacation.
God bless you both!
G

Submitted by Anonymous (not verified) on Wed, 02/07/2018 - 17:25

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David Small West Tisbury

Congratulations on a well earned retirement! Please make certain to pass on the cheese bread recipe. Toasted with salted butter, there is nothing like it anywhere on earth!

Linda Calabrese Tolland CT and Oak Bluffs MA

I agree ~ cheddar Cheese Bread is a classic. Also lemon donuts. And maple iced with bacon. Well, everything, really. Happy retirement and welcome new owners. Don’t change anything except the crowding in the morning.

Submitted by Anonymous (not verified) on Wed, 02/07/2018 - 17:29

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Gary Reichert Oak Bluffs

So happy BDD is remaining open. I’d miss my late night run for those awesome doughnuts!

Submitted by Anonymous (not verified) on Wed, 02/07/2018 - 20:15

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Donna McElroy Selinsgrove, PA

CONGRATULATIONS,Jan, Rita, and Raffi!!! I am so very happy for you.

Submitted by Anonymous (not verified) on Wed, 02/07/2018 - 20:51

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Jeff Marlborough

Jan and Rita, thank you for being a great "last call" on many nights on the Vineyard. Enjoy your well deserved retirement. Richard, David and Patrick, you are now the stewards of an island institution. Please treat it like Fenway Park.

Submitted by Anonymous (not verified) on Wed, 02/07/2018 - 21:22

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Sabrina Kirby Bermuda

Visiting from BERMUDA for the time to the Vineyard was summer 2017. I was told that my experience would not be complete if I hadn't had a Back Door Donut. So my friends took me & I treated everyone & received a souvenir bag. Had an awesome time. I'll be back.

Submitted by Anonymous (not verified) on Thu, 02/08/2018 - 21:14

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Jay Nadel Demarest, New Jersey

My family and friends love BDD. The island wouldn't be the same without it (apple fritters included)!

Submitted by Anonymous (not verified) on Thu, 02/08/2018 - 21:43

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Dennis A. Ryan, Uncle Bono Chepachet RI

Our family has visited friends at Oak Bluffs for many summers. The highlight of trip is to enjoy the best apple fritters ever made!
I have to have one every morning we are there.
Good thing I don't live there all season, I'd sure add some lbs!
Best wishes in retirement!

Submitted by Anonymous (not verified) on Fri, 02/09/2018 - 07:45

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John geraghty Hillsdale nj

Congrats Rita. Enjoy your first summer "off" in a long time.
Well deserved!!!!

Submitted by Anonymous (not verified) on Fri, 02/09/2018 - 09:00

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Susan T. Case Bucks County, PA

Enjoy your retirement, Jan and Rita. You have many years of happiness ahead. Thank you for Back Door Donuts, one of our favorite summer joys. I hope the new owners don't change a thing.

Submitted by Anonymous (not verified) on Fri, 02/09/2018 - 09:50

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Lorraine Edgartown

Oh, no. Say it isn't so. Change will probably come it is inevitable. I remember my morning runs from downtown Edgartown out to South Beach, back home to put the coffee on, run down North Water Street, pick up the fritters, back home and ready for the laggards who stayed in bed past dawn. I have had friends from far and wide remark on the fritters and want the recipe....nothing like them anywhere....

Submitted by Anonymous (not verified) on Fri, 02/09/2018 - 10:11

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Alison

When my daughter and I were diagnosed with Celiac Disease two years ago, one of the things that made us most sad was that we would never get to eat Back Door Donuts again. Best wishes to you in your retirement!

Submitted by Anonymous (not verified) on Fri, 02/09/2018 - 10:34

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Shawn Grain Carter South Orange, NJ

Thanks so much Jan & Rita for decades of this guilty pleasure. Back Door Donuts is a summer delight!

Submitted by Anonymous (not verified) on Fri, 02/09/2018 - 12:56

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WashAbhorred Edgartown

Well, that's at least 15lbs less weight I won't have to lose. Enjoy your retirement!

Submitted by Anonymous (not verified) on Fri, 02/09/2018 - 18:09

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Bob Magill Fort Collins, Colorado

Wishing you the best in retirement. Nancy and I are looking forward to morning coffee and donuts, when we get back to the Vineyard in July.

Submitted by Anonymous (not verified) on Fri, 02/09/2018 - 19:30

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Jay Wells Clevenland

I've never been to Martha's Vineyard, or to Massachusetts for that matter. And I don't eat donuts because I have diabetes. But if I ever went to Martha's Vineyard, I would have possibly tried a bit of a fritter at Back Door Donuts because you all make them sound so good.

Submitted by Anonymous (not verified) on Fri, 02/09/2018 - 20:45

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Mark Litos Dartmouth MA

I believe I may have started the back door tradition in the 80s....
Cruising the island on motorcycles with a buddy, we were looking for a snack during the wee hours of the morning. With a light on we approached the back door, peeked inside and startled the baker. After explaining our hunger he was gracious enough to give us fresh donuts he was baking for the next morning. Pushing our luck, we made a repeat appearance at 2 AM the following morning. With a grunt and a smirk he offered us fresh donuts once again, but this time, for a fee. True story.
40 years later we still enjoy donuts from the back door with our kids. Please don't ever shut the back door.

Submitted by Anonymous (not verified) on Fri, 02/09/2018 - 21:38

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Barbara Washington Cape May Court House, NJ

Congrats both to the retiring owners and the new management team! BDD is a cherished part of our annual Vineyard summer vacation. Please keep the staff intact and only upgrade the equipment. Some things don’t need improving.

Submitted by Anonymous (not verified) on Sun, 02/11/2018 - 01:59

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George Stein Edgartown

Only donut shop with a security detail. Live comedy from the seasonal elite,

Submitted by Anonymous (not verified) on Sun, 02/11/2018 - 19:18

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Bob Dumais Oak Bluffs

Bring all your happy memories with you, enjoy retirement, you worked hard for it and deserve each and every day.............!

Submitted by Anonymous (not verified) on Mon, 02/12/2018 - 12:31

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Geraldine Burke West Hartford, CT

How wonderful that Head Pastry Chef, Raffi and Assistant Pastry Chef, Shirley will continue to carry on with what makes the Martha's Vineyard Gourmet Cafe and Bakery and Back Door Donuts the notable and special place that it is. It just won't be the same without the warmth of spirit of Rita and Jan (the binding ingredient that makes the Bakery and Back Door Donuts the appealing destination it is).
So glad that I will at least get to see Rita there during the transition.

Submitted by Anonymous (not verified) on Wed, 02/14/2018 - 23:31

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Peter Pfluger Vineyard Haven

Don't forget to mentioned the time during the early 70's when the famous cinnamon buns were "Secretly" sold out of the back door late at night while the town bars were closing. That started the whole back door thing. The owner at that time was a very nice baker, I believe, named Peter, who conducted a noble, community service by supplying freshly made, unbelievably delicious, cinnamon buns that soaked up the liquor in the stomachs of many a bar reveler before their drive home. Even though the late-night service was technically not quite legit at the time, its honorable intentions eventually named the bakery and ushered it into the fine establishment that it is today. Thank you, old owners and good luck, new owners!

Submitted by Anonymous (not verified) on Sun, 07/26/2020 - 22:39

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Larry Shackelford Fort Smith, Arkansas

Congratulations and keep going like we used to. I worked (baking) at the Old Stone Bakery bakery in 1988 and 89 summer season w/ Peter White.
Critter Fritters are the best

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