In March, the president of Sweet Briar College announced that the 114-year-old women's college in Virginia would be closing. But he hadn't counted on Tracy Stuart, an alumna and Vineyard resident, who led the fight which eventually saved the school.
Every rising senior who graduates from Sweet Briar College next spring should thank Vineyard resident Tracy Stuart for her diploma. Freshmen, sophomores and juniors at the college should thank her for their education too. And while they are at it, they might want to thank Facebook founder Mark Zuckerberg.
When Ms. Stuart found out in March via Facebook that her alma mater would be closing at the end of the school year, she went to work. At the time she was a moderately active alumna who stayed in touch with classmates and remained connected to the school via social media alumnae groups. Four months later, after leading a successful fight to save the college that led all the way to the Virginia Supreme Court, she may go down in history as the school’s most important alumna.
Sweet Briar College is a 114-year-old women’s liberal arts college located in Sweet Briar, Va. It was founded in 1901 by Indiana Fletcher Williams, a wealthy Virginian. Mrs. Williams had a daughter named Daisy who died at the age of 16, and she planned the school in her memory. Upon Mrs. Williams’s death, she willed her entire estate, including her plantation home, to create Sweet Briar College.
Back in March, the president of the school, James Jones, abruptly announced that the school would be closing at the end of the spring semester, citing insurmountable financial obstacles, despite a sizable $85 million endowment. Mr. Jones had been hired in the summer of 2014.
The college’s alumnae, led by Ms. Stuart, responded en masse.
“If your college called you up and said, hey, we are shutting the door, wouldn’t you do something?” Ms. Stuart said. Her initiative, which started on Facebook, quickly gained traction and spread across the country.
“Someone coined us the most famous college in America right now because of all the press and exposure,” said Ms. Stuart.
Ms. Stuart graduated from Sweet Briar College in 1993, where she was an All-American field hockey and lacrosse player. She worked in admissions at the school for two years after graduating, and had not returned to visit the school since. She now works as an independent real estate agent on the Vineyard. She identified six year-round Vineyard residents who are also Sweet Briar alumnae, a group that includes Emmy-nominated actress Diana Muldaur, who was raised and still resides on Martha’s Vineyard.
Following Mr. Jones’s announcement, Ms. Stuart retained lawyers William Hurd and Ashley Taylor, both partners at Troutman Sanders in Virginia.
“I asked them if this was something we could fight, and they said, ‘yes, I think you have a case here,’” she said. She also enlisted Eric Cote of Disaster Safety Strategies, a crisis communications expert in Providence, R.I. The combination of Ms. Stuart’s team of lawyers, public relations professionals and a group of tight knit alumnae posed a triple threat. They created a Saving Sweet Briar website where to date, $21 million in pledges has been recorded. She also gathered a board of directors spanning generations.
“I wanted to represent alumnae from as many decades as possible,” said Ms. Stuart.
The Saving Sweet Briar campaign focused its fight on the fact that the school was acting like a corporation instead of a trust (as per the will of Mrs. Williams). It had solicited funds from its constituents for continued operation as a school, but was now allocating those funds to close the school, which was not permissible by law. The school had also chosen not to notify any of its donor base about the change in plans for the money.
“They just made a decision in a back room and decided to shut down the college within a certain date without indicating to us as a group that they were having financial problems,” said Ms. Stuart.
Ms. Stuart and her allies won their case in circuit court in Virginia on June 22, thus saving the college and re-opening the doors for the next generation of Sweet Briar students. Phillip Stone, the former president of Bridgewater College, was appointed to serve as the new president of the college. Additional new leadership will continue to be put in place throughout the summer.
It’s been quite the turbulent trajectory for the students of Sweet Briar College, including incoming freshmen, whose plans to attend their dream school were momentarily put on hold by the closure announcement. Many chose to attend other colleges during the legal battle and so there are still uncertainties as to what size the freshman class will be, and what kinds of academic offerings will be available to enrolled students. A number of faculty, even some who had been offered tenure prior to legal battle, have since committed to other higher education institutions, the New York Times reported.
Patchwork staffing will be one of a number of challenges that the school will face in its upcoming academic year. Ms. Stuart will continue her efforts to help Sweet Briar reboot, by assisting with the school’s athletics and equestrian programs.
“According to the mediation agreement, we are now open in perpetuity,” she said.
For four months, Ms. Stuart has been solely focused on saving a school that is special to many. She ceased working as a real estate agent so that she could work full time on her pro bono efforts.
“It’s a college that is beloved by so many people that it didn’t seem right to me for them to close. It felt like they had made a bad decision by not reaching out to their alums. Not getting us involved was a big mistake on their part,” she said. “The good news is if anyone didn’t know what Sweet Briar was, they do now.”

Comments
"It’s been quite the
Picky ... Oak Bluffs"It’s been quite the turbulent trajectory for the students of Sweet Briar College, including incoming freshman..."
Shouldn't this be incoming freshmen? (Or maybe, since the college only admits women, "freshwomen"?)
Thank you for pointing that
Editor Vineyard GazetteThank you for pointing that out. We've updated the story.
That's why we call them
Rachel Renzy Meima Bethesda, MDThat's why we call them "First Years" at Sweet Briar!
First-years not freshman.
Lynn Quinn William Smith CollegeFirst-years not freshman.
I LOVE this story. Look what
Mary VirginiaI LOVE this story. Look what one person can do. I live in Virginia, born and raised. I attended and graduated from James Madison University. And although not an alum of Sweet Briar, was absolutely upset when I heard they were closing as if it were my own school. A very sad day for higher education. Then when I heard there was a group trying to save it I was so excited and if I could have helped I would have. Long story short, congratulations Tracy Stuart, Sweet Briar alums and future students/alums. Well done!
It wasn't one person who
Proud Sweet Briar AlumnaIt wasn't one person who saved Sweet Briar; there were thousands of us working around the clock.
1000% agree. The women of
james1000% agree. The women of sweetbriar saved the college it was a collective effort.
I agree that thousands of
t Cathy VirginiaI agree that thousands of women AND men worked tirelessly to Save Sweet Briar. That being said, this was a great article and much is owed to the leaders who took the initial lead in this fight. I am proud to be an alumnae. When I went to SBC in the 80's I was from Penna. No one had heard of Sweet Briar, so when I was asked where I went to college, I would answer Sweet Briar? with a question mark. Now I proudly state I went to Sweet Briar, because it is one of the most famous colleges in the world!
Mary, you absolutely can help
Sherry Falmouth, MAMary, you absolutely can help! Make a donation today at save sweetbriar.com
Thank you, Tracy!
Lynn MartinThank you, Tracy!
We could not have done this
Cheryl Mares AmherstWe could not have done this without you, Tracy. Crispen would have been so proud of you, as am I.
Holla Holla, Tracy! SO PROUD
Clair Clancy Ramsay '85 Little Rock, ArkansasHolla Holla, Tracy! SO PROUD of you!
This account of tracy saving
JamesThis account of tracy saving the college is not accurate and is a very one sided. she "happens" to forget to mention the the owner of the site savingsweetbriar.com
She didn't "Happens to forget
SBCIslanderShe didn't "Happens to forget" the person who wrote this article did not do her research properly. She talked to Tracy, misconstrued her words, and didn't even mention how to donate. Tracy has ALWAYS given credit to anyone who has helped her along the way.
James-clearly you are not an
Amy -Sweet Briar alumnaJames-clearly you are not an alumna from the college so clearly you are not in the loop. Tracy did indeed lead the fight for us by forming our 501c3, hiring our law firm (who won the legal fight by the way), hiring Eric Cote/our PR (and dropping a lot of money to get this started) and selecting a strong board of directors. We alums are forever grateful to Tracy for getting this massive ball rolling!
This is a great article. The
Jocelyn Connors Winston Salem, NCThis is a great article. The time and effort that Tracy put into this endeavor is amazing. As an alumna of the college, I am grateful to her for the significant part she played in saving the college. She is a champion in so many ways. I don't know who "James" is, but his comment was very unkind. Tracy worked along with countless others, and we all should gather together as alumnae sisters, having grateful hearts for all who worked so diligently, regardless of which part they were able to play. Let's not be a "House Divided." That's not the Sweet Briar way.
I'm so proud of my Sweet
Beverly Dommerich Fort Myers, FloridaI'm so proud of my Sweet Briar sisters! So much was accomplished in such little time. Hola! Holla!
I'm happy for all for the
Bea Werner Palm Springs, FloridaI'm happy for all for the outcome of this story. As an alumna of a women's college, I know how special these colleges are. It's nice to see a local resident story. I'm sure there must of been many people involved in this - but a big pat on the back goes to Tracy who hired a law and PR firm to head this up. That takes talent and bravery!
I know Tracy personally and
A friend and a fanI know Tracy personally and know how dedicated she was to help save her college. She is a very giving person who shies away from the limelight but who deserves to be highlighted for her major role in this endeavor! Tracy took a very bold move to hire a prominent law firm, a respected pr firm, create a board of directors, and create a team to work together. All this was not an easy task and she put herself on the front line. Especially when people doubted and questioned every move being made early on in saving the college. Most importantly, she's a team player. I truly respect and admire her.
I couldn't agree more! I love
Jackie Kane Martha's VineyardI couldn't agree more! I love this story & Tracy's leadership role in saving the college! 'It takes a village' but it also takes a passionate & dedicated leader to rally the people & resources in any endeavor & especially one as huge as this one! You are an amazing inspiration to all & especially our youth!
This is wonderful! A local
AlexaThis is wonderful! A local newspaper doing a local story on a local hero! Brava, Tracy!
Way to go, Tracy and the
Tim BostonWay to go, Tracy and the alumni from Sweet Briar! What a success story. Takes a strong individual to have the vision to hire and pay initial costs to a law and pr firm during unchartered territory. Sounds like she found the perfect firms to support this. Great work! As a strong supporter of private education, I'll be giving a donation to this 501c3. It was smart that you got that non-profit started early on, Miss Stuart!
"Never doubt that a small
Robert Bethesda, MD"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." - Margaret Mead
Well done Tracy Stuart.
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