On Tuesday morning the new cafe and marketplace Rosewater opened at 20 South Summer street in Edgartown after five months of development. The store includes several areas for eating, both inside and outside, as well as grocery items. There are also plans for a catering business.
Two years ago, Julia Celeste and Tina Miller were working together at Flatbread Pizza near the airport. But today, both women were busy behind the counter of their new marketplace and take-away cafe, Rosewater, which held its grand opening Tuesday at 20 South Summer street in Edgartown after five months of development.
“The lemon ricotta muffin’s great, you’ll love it,” Ms. Celeste assured an elderly couple while she buzzed back and forth from the kitchen to the counter.
The warm summer day that accompanied the market’s opening was in contrast to the mid-winter roots of the business two years prior when Ms. Celeste and Ms. Miller first came up with the idea to bring a marketplace back to Edgartown.
“This space originally was Penn Street market,” said Ms. Celeste gesturing to the bright white building behind her that now houses Rosewater. “Where the women’s clothing store and Edgartown Cinemas is, that used to be another market. There used to be about two or three in town.”
They closed on the building at the end of January and then contacted chef Rachael Fox, who creates all of the market’s take-away baked goods. Ms. Celeste had previously known Ms. Fox when she worked at Behind the Bookstore cafe two years ago, and came away very impressed with the quality of the food she served. Ms. Fox had subsequently returned to Los Angeles but was easily sold on the idea of returning to the Island to help start up the new venture.
The three women, Ms. Celeste, Ms. Miller and Ms. Fox, became co-management partners of Rosewater, which is housed in a building owned by Ms. Celeste’s parents, Christopher Celeste and Nancy Kramer, who also serve as owners of the business. The market also received help from its neighbors.
“For the construction, we worked with Gerret Conover just across the street, and their whole team was incredible,” said Ms. Celeste. “I wouldn’t say it was a surprise, but the whole Edgartown business community was very supportive.”
The entire insides of the building had to be refinished, to the point that everything from the floor to the ceiling lights needed work. The property had previously served as the Very Vineyard clothing store, meaning that aspects like fitting rooms had to be replaced with more appropriate decor such as a counter. The outside, however, was left mostly untouched, in part due to the property’s location in the Edgartown historic district.
“The building’s very beautiful,” explained Ms. Celeste. “And trying to make it seem like it’s always been there was our goal.”
The current plan is to make Rosewater work as a year-round business.
“Our goal is to not have to close down in like three months,” said Ms. Celeste. “We want to still be here in the winter.”
The store includes several areas for eating, both inside and outside, as well as grocery items. Fresh-baked bread, cookies, sandwiches and coffee are all on the menu, and there are also plans for a catering business.
“We’ll see how this evolves and what people respond to,” said Ms. Celeste. “But I see this as someone coming in at six o’clock in the morning and getting the Wall Street Journal, a cup of coffee and a dozen eggs for the next day.”
During the lunch rush on opening day, Christopher Celeste joined his daughter and her co-managing partners behind the counter. Like them he wore a Rosewater T-shirt.
“We’ve been really welcomed,” he said. “And I think we’re actually here to fill a need.”

Comments
A need on a larger scale.
jude edgA need on a larger scale. Look around people.
Not sure what exactly you
Bob Skydell ChilmarkNot sure what exactly you mean Jude but if you are suggesting what we need bigger and bigger stores to satisfy the demand I'll take the opposite side of the argument. The last thing we need is another warehouse-size megastore with products piled to the fluorescent-lit ceiling urging people to buy more than they need. People come to MV in part to escape the miasma of modern commerce that has devastated small towns. Small scale, neighborhood stores and markets within walking distance of home or work where the merchant greets you by name are an important part of the community fabric.
I haven't been in to see Rosewater yet but from the photos it looks great and with Tina Miller involved it's sure to be a huge success and a great addition to downtown Edgartown.
I stopped in today - lovely
Sara Piazza EdgartownI stopped in today - lovely space, very attractive with high quality products - but I would not call this a market as much as a food boutique and deli.
In my childhood - the 1950s
Sara Piazza EdgartownIn my childhood - the 1950s and 60s the three blocks between Church St. And the harbor boasted four grocery stores (A&P, Connors', First National, and Edgartown Market), two pharmacy/soda fountains, two barber shops, a home goods and toy store, two five and dimes, a shoe store, a lingerie shop, a coffee shop, two fish markets, a gas station; also, a hardware store, a movie theater, and two liquor stores; plus the post office, the police station, the fire station, and more.
All I ask is for Tina to fix
Susan Catling EdgartownAll I ask is for Tina to fix a take-away dinner for me one night a week.
amazing bread and salads!
jenni chappyamazing bread and salads!
Congratulations! I'll be sure
Beth Webber South Hamilton MACongratulations! I'll be sure to stop by in August!
Can't wait to visit on our
Ruthie Lewin Naples, FloridaCan't wait to visit on our next trip to the island! Best of luck to you.
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