Elana Carlson's Fantzye Bagels will have their last farmers' market this weekend, having recently lost its commercial kitchen space.
Jeanna Shepard

For Small Businesses, Staying Afloat Is Harder than Ever

Small business owners offered many variations on a single theme: it is hard to build a business in a seasonal economy where expenses are rising and labor supply dwindling, even when demand is as strong as ever.

At the beginning of the summer, Fantzye Bagels was voted Best New Business in the Best of the Vineyard people’s choice contest. Three months later, owner Elana Carlson is shuttering her bagel business.

Her last West Tisbury Farmers’ Market appearance will be this Saturday, Oct. 1. It is not for lack of demand, said Ms. Carlson, one of a cadre of enterprising young business owners on the Island who have found plenty of customers for their high-quality niche products.

Instead, she and others cite a range of obstacles to success, from a dwindling labor pool to the lack of commercial kitchen space — almost all tied to the high cost of real estate.

“This is not sustainable,” said Rose Willett, proprietor of the North Tisbury Market, Whippoorwill farm stand and The Larder, who has observed the worsening climate for small business over many years. “The community is really going to have to start looking at what options are available. I see people leaving, I see these young entrepreneurs trying to make a go of it. It’s heartbreaking. We are losing that vibrancy and culture.”

Small business owners interviewed by the Gazette — some closing down, some struggling to survive and some gamely adapting — offered many variations on a single theme: it is hard to build a business in a seasonal economy where expenses are rising and labor supply dwindling, even when demand is as strong as ever.

Jefferson Munroe, who founded the GOOD Farm in 2010, relocated his poultry operation to Connecticut in April 2022, in search of an opportunity that could grow.

Emily Sobel keeps Dock Street Coffee Shop going 365 days of year.
Jeanna Shepard
Emily Sobel keeps Dock Street Coffee Shop going 365 days of year.
Jeanna Shepard

“We had people who wanted to work with us but didn’t have anywhere to live, so there was a cap on what we could do,” Mr. Munroe said by phone from his off-Island home.

Mr. Munroe was a ubiquitous figure on the Island for more than a decade, an anchor of the farming community and co-founder of The Larder in Vineyard Haven with Daniele Barrick (of the Scottish Bakehouse) back in 2015.

Like others, Mr. Munroe said revenue was not the problem. His final few years on-Island were, in fact, some of his most profitable. But to run a business on the Vineyard demands a lot from an owner, he said. Mr. Munroe said that he worked every day from April to November.

“There wasn’t a situation where we could grow out of the problem,” he said. “It wasn’t really clear where to go.”

Chrissy Kinsman started Pie Chicks Bakery in 2013, and her pies and baked goods now grace the shelves at many Island retailers, along with a regular table at the farmers’ market. In 2020, Ms. Kinsman also expanded into a Vineyard Haven storefront, tucked away off State Road. But now, nine years after opening and with an avid following, she worries she is on the edge of collapse. After-effects of the pandemic, including supply chain issues, combined with the usual Island business stresses, are adding up, she said.

“You couldn’t deal with the letdowns fast enough this summer,” she said. “My vendors were calling me, telling me they were out of everything, and I couldn’t deliver.”

Ms. Kinsman said high real estate prices and the conversion of many homes to short-term rental properties have made it nearly impossible to maintain a labor force.

Rose Willett juggles three locations: North Tilbury Market, Whippoorwill Farm and The Larder.
Jeanna Shepard
Rose Willett juggles three locations: North Tilbury Market, Whippoorwill Farm and The Larder.
Jeanna Shepard

“Right now, I have 65-year old women and teenagers,” she said, adding that she has been unable to recruit new bakers because the wages she can afford to pay are not enough for employees to pay for Island housing. She has relied on relatives living in her home.

Ms. Willett echoed the familiar refrain of housing costs and employee shortages leading to overwork. She said she has had to resort to subsidizing a small amount of employee housing, but that is a considerable expense for a small business owner. Her solution, like other shop owners, is to roll up her own sleeves and put in long hours.

“I’m at North Tisbury basically every day,” she said.

Many young entrepreneurs begin as food purveyors, using farmers’ markets and direct sales through established stores to build a following and acquire business skills. But to keep going, many said, they eventually need a brick and mortar home, or at the very least a kitchen.

This spring Ms. Willett teamed up with Brook Katzen to purchase and manage The Larder. She said this had a lot to do with its commercial kitchen. Her chef Tyler Potter has been preparing the shop’s charcuterie and preserving her farm’s produce. She has also leased the kitchen out to other local businesses — Yommi, Mimi’s Hittin’ the Sauce and Caribbean Cuisine, to name a few — but the kitchen is already at capacity for tenant users.

In Fantzye’s case, baked goods, especially slow-rising bagels, require specific equipment and amenities that not every commercial kitchen on-Island can offer. Deck ovens allow bakers to store and bake larger batches, and ample refrigerator space is paramount for the cold rise that defines Fantzye’s fermented flavor, she said.

The loss of her commercial kitchen a few weeks ago was a death blow. For now, Ms. Carlson said she will move her equipment into storage and hope for the best and that a new kitchen space becomes available.

Chrissy Kinsman started Pie Chicks Bakery in 2013.
Jeanna Shepard
Chrissy Kinsman started Pie Chicks Bakery in 2013.
Jeanna Shepard

“It doesn’t appear that there’s a space for us, but someone could definitely prove me wrong,” she said.

Scottish Bakehouse had served as overnight kitchen space for Olivia Pattison’s Cinnamon Starship enterprise, where Ms. Pattison said she would stay up baking until 3 a.m. just to start setting up for the Farmers’ Market at 6:30 a.m. When possible, Ms. Pattison would also hold pop-up dinners at the Dock Street Coffee Shop in Edgartown, where she worked part-time before Cinnamon Starship launched.

While grateful to Scottish Bakehouse and Dock Street, she was always on the lookout for a more permanent home, she said, and for a time found one, creating Seaweeds on Kennebec avenue in Oak Bluffs.

With Seaweeds, a bar and eatery that Ms. Pattison and co-owner Danielle Pattavina opened in 2019, Ms. Pattision said even their landlords helped out by reducing rent during Covid. But it wasn’t enough to save the business, which closed earlier this year. The building wasn’t winterized, forcing her to operate seasonally when she would have preferred year-round, she said.

Recently, she decided the situation was untenable. This month, she announced that she would be relocating to western Massachusetts where she plans to open a restaurant, The Neon Newt.

“I could never grow, change or evolve my business,” Ms. Pattison said.

Other business owners are finding ways to adapt.

Ben and Erica DeForest announced online that their most recent ventures, The Cardboard Box and Oyster Bar 02557, will be closing at the end of the season. The Red Cat Kitchen, owned by Mr. DeForest and Sarah Omer, will move into the Oyster Bar’s location for the time being, the DeForests said, and the basement venue that now holds The Cardboard Box will go to a new tenant.

The couple said the move comes as they want to focus more on work-life balance.

“Running three restaurants is no easy feat,” the DeForests shared in a Facebook post. “What we found to be at the forefront of our thoughts this past year were time and energy and where/how we choose to spend them.”

Family businesses with Island roots have sometimes been better able to withstand some of these challenges.

Dock Street Coffee Shop, which recently passed from longtime owner Mary Sobel to her daughter Emily Sobel, has managed to stay afloat.

“It’s been a really positive year,” said Emily, who has worked at the diner since the age of ten. While Emily has housing for herself, the shortage precludes her from hiring a fry cook to take her place behind the counter.

“Even 35 dollars an hour is too little to live on here,” she said.

Emily says Dock Street, a year-round establishment, has found recent success in the shoulder seasons.

“We are still hitting eight to ten flats of eggs a day on the weekends,” she said, (a flat is 30 eggs, their standard measure of busy-ness). She hopes that the increase in year-round residents

might bring with it a new set of regulars and a new set of solutions.

The Gay Head Store, a new general store in Aquinnah, has also found success in the off-season.

“It’s been a real success,” said Faith Smalley, who helps run the store with parents Jay and Missy and brother Zachary. Some of their profits come from tour bus day-trippers, while the rest comes from locals who don’t have another general store option so far up-Island.

“It’s been a real game changer out here,” she said.

Community, most small business owners say, is the key to success, with several calling upon each other to help lift up new ventures, as well as on local government to start pursuing solutions.

Molly Coogan, the new owner of Bunch of Grapes Bookstore in Vineyard Haven, recently attended a booksellers conference where she said she received helpful advice from other business owners off-Island.

“I feel re-energized,” Ms. Coogan said. “We’re all facing similar challenges...it was helpful to see how others navigate.”

Ms. Pattison credited both Mary Sobel at Dock Street and Daniele Dominick at Scottish Bakehouse for lending her their spaces when she was first starting out.

“I wouldn’t be where I am if Daniele at the [Scottish] Bakehouse hadn’t let me use their kitchen,” Ms. Pattison said. “Truly supporting local businesses, that’s exactly what that is. If you are in business, ask how can you help people that are coming up.”

Ms. Willett also sees potential for inter-business collaboration.

“I wonder if we can’t put together a coalition of sorts…that can start looking at ways to really address these issues,” she said. “If we don’t start looking at it now, it’s gonna blow up in our faces.”

Comments

Submitted by Anonymous (not verified) on Thu, 09/29/2022 - 19:41

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Rational Person Oak Bluffs

Starting a business here without employee housing has been difficult for decades. Yes housing is crazy expensive but these young entrepreneurs are also charging crazy expensive prices for their products. This seems like a result of the "everyone gets a trophy" culture of the past few decades. No my young business owner, you are not guaranteed employees. You have to figure it out on your own and if your business plan doesn't work, well, that's life.

Aron Levy WT

'Crazy expensive prices.'

When was the last time you went to Dock Street? Or considered a little compassion?

People like you are a HUGE part of the problem.

Mike evans Aquinnah

You need to show some compassion. This is one of the worst places on earth to raise a family or operate a business.

Alice Addertongue Vineyard Haven

“Yes this has been a problem for years…but it’s your fault…” very rational. Prices are reflective of COGS, but I’m sure you knew that. All Ingredients, labor, and rental costs have skyrocketed in the last 2 years. If you expect the price of a bagel to stay the same as it was 20 yrs ago you must be living on a property you bought in the 80s and are renting out for way over market. Want a trophy?

Agreed, Rational Person Edgartown

It is hard to run a business on island. The housing, staffing and cost challenges are real. Are these the best businesses to represent that struggle? Not sure..lots of businesses do make it. Why not tell that story? Dock street is appropriate to have here. The crazy expensive niche bagel place that was popular with elite summer folks? That sold their very specific product a few hours a week? The artisan bread maker? Those folks not being able to thrive and survive as an island business is not shocking.in a challenging market your business model may need to be broader and more resillient than a single boutique product at top price. Mos, Winston’s, Nomans, Coop de Ville, Johns, Fish House, lots of businesses that come to mind owned by island families that work really hard and try to make their products as accessible as possible, given the challenges. This feels like journalism that sought to tell a specific story, then found the businesses to fit that story. The would-be-tragic-heroes of this story feel more entitled than tragic.

Rational Person II Vineyard Haven

As the owner of one of these small business I wanted to give a little more insight from personal experience. We’ve bootstrapped our business for six years, operated with just the two of us owners, no employees, paid obscene housing prices, been on the brink of losing housing, kitchens etc…and wouldn’t change the experience for the world… but it’s not working for us anymore on MV, and we have NOT been expecting any “trophy” you speak of… or ever expected any newspaper to write a story about us… we believe in what we do and will continue to produce high quality products that are healthy for the planet and humanity…... just not on MV anymore… it just doesn’t make sense if you don’t have family connections or real estate here…we’ve tried to buy commercial real-estate, and to create a real commissary kitchen, we were approved for loans, and were twice beat out by outbidding cash offers from investors.. and now we are selling our business to a family that has had family housing here for decades….It’s easy to charge low prices for food that is highly processed, low quality, utilizes under-payed employees and uses ingredients that are heavily subsidized by the government! (Soy, wheat, canola from BIG AG) plus adding shipping to the island, sourcing from local producers etc. the story goes on!

Submitted by Anonymous (not verified) on Thu, 09/29/2022 - 21:08

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Bob edgartown

One of the issues is the overly strict regulation by all the town boards and complaints from neighbors which add to the problem of finding a place to run a business. It seems the boards start with No instead of that sounds like a great idea lets see how we can make it work.

Submitted by Anonymous (not verified) on Thu, 09/29/2022 - 21:16

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Frank Brunelle Vineyard Haven

There are some solutions to housing already voted on in towns in Vermont and about to be voted on by more towns. This is one of them and it would help. https://vtdigger.org/2022/06/28/burlington-city-council-approves-sweepi…

When we opened our fist shop in Edgartown the rent was $15,000 and included year round housing for two families, us and our business partners. But in winter it was more comfortable to lease a place and rentals could be found for $100 a month with fireplaces or other amenities. It is incredible how much different it is now. Copy and paste the link into your browser and read about how one town manages the problem.

Tim Edgartown

Frank, the problem is inflation not just housing. The price of fuel, food housing you name it has doubled in some cases in the last couple years.
We have some real big problems in our country right now.

Frank Brunelle Tisbury

Tim, you are so right. I could not agree more. In addition our culture has changed and many potential employees are on computers gaming or making money that way. The checks to workers out of work in the pandemic created a way of life for some. Real Estate prices have risen, now homes cost even more as loan rates have made it more difficult, and finding contractors is a big challenge once you do own a place. The environment is being torn apart, we are supporting a war, and just about every problem you can imagine including a potential Cat 4 storm hitting exists. I was trying to address only 1 part, but an important one, worker housing. But yes, agree in spades. The problems are much deeper.

Submitted by Anonymous (not verified) on Fri, 09/30/2022 - 10:44

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Inde West tisbury

I think a second problem no one is talking about is that there may not be enough zoning laws in place to ensure that property for businesses is not exchanged for condos and Airbnb type living quarters. Ex. EduComp was three full floors of businesses and now the goal is primarily high end condos. We should be expanding commercial property to match the expanding population, not shrinking it.

Submitted by Anonymous (not verified) on Fri, 09/30/2022 - 11:34

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Robert Skydell Essaouira, Morocco

I spent 32 years in business on Martha's Vineyard, starting and running three restaurants and one farm market. It was always a challenge, but it got increasingly worse over the years for all the reasons already stated. In my last four years operating Fiddlehead Farm I became nearly 100% dependent on the J-1 visa program for my workforce. I was very lucky, but I also offered to feed and house 4 workers at my home. I worked an average of 110 hours per week and didn't take a day off even once during our entire season.
I suspect that those who gripe about the high price of food on MV have never had to face the staffing and housing dilemma or meet a payroll. Ignorance is certainly bliss.

Submitted by Anonymous (not verified) on Sat, 10/01/2022 - 07:03

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Jason Strathmore MV

There is something deliciously ironic about the bagel makers who positioned their business to cater to the 1% only, being forced out of business from the very challenges that clientele has brought to the island.

Submitted by Anonymous (not verified) on Sat, 10/01/2022 - 11:49

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JT MV

I fear what the MV small business landscape is going to look like on the other end of this looming recession and current inflationary climate. The island is going to lose a lot of good people in the next few years, people like Jefferson & Cinnamon Starship already, and they will not be replaced anytime soon, if ever. Unfortunately, the island is outpricing its identity, and that is a sincere shame.

Submitted by Anonymous (not verified) on Sun, 10/02/2022 - 20:15

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Pat Walker Providence, Rhode Island

I thank my friends Jefferson and Daniele, mentioned in the article, who gave me an opportunity to work and live on the island and work for their businesses. I had some formative years working the soil hard for the GOOD Farm and the Scottish bakehouse. I met some of the smartest, creative, and passionate people I have ever met through the farm and food scene on MV. I'll continue to nurture those relationships on and off island. I feel lucky to have experienced MV, and I mourn for those who won’t because of the housing crisis. To my late friend Jon Harris, thank you for giving scrappy farm hands like me a place to crash for the season at an affordable rate. I miss you friend.

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