Shearer Cottage dates to 1912, when it first welcomed African American travelers to Oak Bluffs.
Ray Ewing

Expansion Plans Aired for Historic Shearer Cottage In Oak Bluffs

History was on display at the Martha’s Vineyard Commission Thursday night when a public hearing opened on a major renovation plan for Shearer Cottage, the richly storied Oak Bluffs inn.

History was on display at the Martha’s Vineyard Commission Thursday night when a public hearing opened on a major renovation plan for Shearer Cottage, the richly storied Oak Bluffs inn where African American history on Martha’s Vineyard has its roots.

Opened in 1912 by Charles and Henrietta Shearer, the inn catered to African American vacationers who at the time were not welcome at other resort hotels. Since then the inn has been continuously owned by Shearer descendants. It is featured in a permanent exhibit in the Smithsonian’s National Museum of African American History and Culture, and is the first stop on the African American Heritage Trail of Martha’s Vineyard.

Owners Eric and Lee Van Allen have submitted plans to substantially renovate and modernize the building, expanding from the current configuration of six efficiencies to 15 guest rooms.

Nestled in the highlands section of Oak Bluffs, the red-painted cottage is actually three properties that straddle Morgan and Highland avenues. The properties are adjacent to Baptist Temple Park, an East Chop Association public parkland.

The renovation project is under review by the MVC as a development of regional impact (DRI). During a staff presentation Thursday, commission DRI coordinator Alex Elvin recounted the rich history of the inn, whose notable guests over the years included prominent African American businessmen and politicians. The inn was listed in the Green Book as a safe accommodation for African American travelers, and was the location of a summer theatre. It historically has accommodated overnight guests and small private gatherings, including weddings, reunions, conferences, and cultural events.

The original 12 guest rooms were later converted to six efficiencies with room for 22 guests, according to commission documents. Mr. Van Allen plans to gut-renovate the main building and demolish some of the other buildings on the properties, replacing them with a newly designed facility with 10 suites and two apartments and a maxium capacity of 48 guests.

Mr. Van Allen and his architect Chuck Sullivan presented the project and answered questions from commissioners.

The cottage is featured in the Smithsonian's permanent exhibit on African American history in Washington, DC, and is the first stop on the African American Heritage Trail of Martha's Vineyard.
Ray Ewing
The cottage is featured in the Smithsonian's permanent exhibit on African American history in Washington, DC, and is the first stop on the African American Heritage Trail of Martha's Vineyard.
Ray Ewing

Mr. Van Allen described plans to attract small, high-end groups for private conferences, lectures and other events to the new facility, which he said will continue to respect the long-held Shearer Cottage traditions, staying in harmony with the natural surroundings and neighborhood.

Historic photographs were shown, new elevations were aired, and Mr. Sullivan expanded on the details, including parking (which will be reconfigured but not increased) and new kitchen facilities (which will be designed for caterers and private chefs). As for whether the building is architecturally significant, Mr. Sullivan said it has been changed a great deal over the years.

“It’s hard to say . . . [the structure that’s there now] is quite a bit different from the original structure,” he said. “We tried to take the best from what we see, some open railings, some gingerbread . . . it was most likely a typical gingerbread cottage with two rooms on each floor, no porch, no side buildings — that’s what 99 per cent of the cottages were.” He added:

“There may be items uncovered during demolition that they will want to save or duplicate — the Van Allens have been involved with this property for a long time and they want to save, so that’s the goal.”

Commissioner Fred Hancock had a question. “Will it stay red?” he said, referring to the signature barn-red color of the cottage-inn.

Mr. Van Allen jumped in, adding more history notes.

“This is a question my family has grappled with,” he said. “When did it become red? Not in 1912 when it opened . . . I want to say that my Aunt Sadie, she painted the inn red after my great-grandparents passed away. It isn’t the original color but it’s the color everyone knows who is alive.” He continued:

“We’ve put a lot of resources into branding the inn for the foreseeable future. In the new branding scheme . . . red is not a color. There are a lot of people who like the red, but if you want to move into a more high end market . . . we’re probably not going to keep the red.”

At the local level the project will also need a special permit from the Oak Bluffs zoning board of appeals.

During a staff presentation, the MVC's Mr. Elvin flagged wastewater as a key issue. The property lies in the Oak Bluffs harbor watershed and has an onsite septic disposal system; under the new plan the inn would exceed its allowable nitrogen load. An IA (innovative/alternative) nitrogen removing septic system would be recommended, Mr. Elvin said. But Mr. Sullivan demurred on the point. “The intent is not to run this business year round, Eric can speak more to it,” he said.

The commission has received 23 letters to date, all supporting the plan, including one from the Martha’s Vineyard Museusm.

“There is no Island history without Oak Bluffs, and there is no Oak Bluffs history without Shearer Cottage,” museum executive director Heather Seger wrote in part.

With many details still unsettled, the hearing was continued to Nov. 18.

“We’re going to have to come to grips with the nitrogen,” commissioner Doug Sederholm said.

Comments

Submitted by Anonymous (not verified) on Mon, 10/18/2021 - 08:11

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R. Peter Wharton Oak Bluffs

Shearer has remained in the same family since it opened. The VanAllens are the current stewards of that legacy and care deeply about continuing and empowering the history enshrined in an African American Owned Inn. Modernization and renovation is a must to ensure that legacy survives. I wholeheartedly support Eric and His mom Lee and they prepare the Inn for future generations!

Submitted by Anonymous (not verified) on Mon, 10/18/2021 - 10:05

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Nancy Oak Bluffs

They want to attract “ high end” groups, like so much of he island is turning into. What about the “ low end” people that have enjoyed and loved the island for generations? Do they really need to differentiate on who will be allowed or financially able to stay in this historical place?

Eric Van Allen Oak Bluffs

The renovated inn will offer several affordable price points and is focused on retaining friends and families who have supported the inn for decades. But the inn is also focused on attracting new guests and demographics to the inn. The key to protecting this unique legacy is making the inn a truly viable business. We appreciate and accept all the comments and critiques on our future...

Submitted by Anonymous (not verified) on Mon, 10/18/2021 - 18:13

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Rena Vine Oak Bluffs

Hmm...."but if you want to move into a more high end market . . . we’re probably not going to keep the red.” Ut-oh, time to update my tastes to match what is upscale...grey, oatmeal, cream, and dutch blue here we come!

Submitted by Anonymous (not verified) on Mon, 10/18/2021 - 18:44

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Bob Edgartown

Oak Bluffs is all about color and as stated all people alive know this as a red building and it should stay a red building if we want to keep this historic.

T Bone Oak Bluffs

It's been the family's building for generations. Let them pick the color they want. How much government intervention do you want, Bob? And how often do you drive by it from Edgartown?

Submitted by Anonymous (not verified) on Tue, 10/19/2021 - 12:52

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Tamara Chin Vineyard Haven

This is a historic moment for the Jackson-Van Allen family. I am looking forward to and am excited about the final product. Good luck and all the very best.

Submitted by Anonymous (not verified) on Tue, 10/19/2021 - 14:02

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gina Menemsha / NYC

I lived practically across the street from Shearer Cottages in the late 70's.. (on Wendell Ave). While I'm thrilled you are planning an upgrade/expansion. I hope that quiet intersection of Church & Wendell Aves will not change too much .. even with increased traffic . Part of the charm of that Hood..
BTW I have no opinion on the new color...

Eric Van Allen Oak Bluffs

My family loves the Highlands and won’t dare change the tranquility of our Hood. The neighborhood’s charm is part of the inn’s charm, no doubt about it. It is what our guests (…and neighbors!) value most.

Submitted by Anonymous (not verified) on Tue, 10/19/2021 - 14:29

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Karen Selsey New York City

To the Jackson-Van Allen family, I would like to congratulate you on your expansion and upgrade of your historic Shearer Cottage for future generations and keeping your legacy alive

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