One year after Cronig’s Market closed the doors of its up-Island store, the renovated West Tisbury grocery is getting ready to reopen this spring.
One year after Cronig’s Market closed the doors of its up-Island store as the first wave of the pandemic rippled across the Island, the West Tisbury grocery is getting ready to reopen this spring with a completely renovated interior.
An expansive network of new shelving, spaced widely to accommodate customers with distancing measures, as well as freshly painted walls, updated floors and light fixtures and a new solar energy-efficient refrigeration system are all part of the changes.
It’s a long way from March 2020, as stay-at-home orders began to take effect at the outset of the coronavirus pandemic, and longtime store owner Steve Bernier made the difficult decision to close the store, consolidating his staff at the larger down-Island Cronig’s Market in Vineyard Haven.
Mr. Bernier quickly decided to use the shutdown as an opportunity to overhaul the somewhat dated interior of the store.
“I was driving by [the store] every day and I’m looking around and thinking, we’ve got to make lemonade from this lemon,” he told the Gazette Friday. “We proceeded on our little dream of rehabbing that store . . . It has a complete facelift and I think everybody’s going to love it.”
Beginning in late April, the market will reopen for business Monday through Saturday.
The $1 million project to remodel the 26-year old store began early last May, Mr. Bernier said, describing an extensive renovation process that gutted the interior from tiles to refrigerators. “It’s a whole new presentation that’s been updated and will run more energy efficiently,” he said. “It’s all worked out wonderfully.”
Throughout the pandemic, Cronig’s flagship store in Vineyard Haven has remained open as an essential business, with Mr. Bernier at the helm. The market has supplied Islanders with necessary food and staples through a harrowing year of business closures and disrupted supply chains.
“We got hit with crazy business because schools closed and restaurants closed so the [Island’s] three food channels got shoved into one,” Mr. Bernier said. “It started the dominoes. We had no game plan, we didn’t know what was happening. While on the line of fire, I made the decision to close the up-Island store.”
The business, which is the lone grocery store up-Island, has stayed shuttered since then.
But the store has been anything but dormant. In a serendipitous twist, the pandemic — and the store’s extended closure — proved the perfect time for a long-planned renovation that was put off for years, Mr. Bernier said.
“We had been talking about [renovating] the last two or three years,” he said. “Lo and behold three years later, here comes Covid and the whole thing fell together.”
Inside the store Friday afternoon construction work buzzed along in the bright new space, while market staffers unpacked boxes and began stocking shelves. The general contractor for the project is Cricket Willoughby.
As Mr. Bernier prepares to reopen the store, he reflected on the many trials and tribulations of running the business through the worst of the crisis, including a cluster of virus cases among Cronig’s employees late last fall, and his own battle with the virus.
When asked about the experience, he searched for the right words.
“It’s hard for me to find the words to that question because it’s so huge, so dynamic,” he said. “It was scary — everybody was wondering if I was coming back, if we were going to continue . . . It was like a 9.5 earthquake, if you’ve never experienced an earthquake in your life.”
In particular, he praised the store’s devoted staff members, who have worked tirelessly on the front lines to keep the Island safe and the business afloat. “I needed every single one of them and they hung in there and made it happen,” Mr. Bernier said.
Looking ahead to the grand re-opening of up-Island Cronig’s, Mr. Bernier said he hoped to see the Island return to a degree of normalcy this spring and summer, though he acknowledged the long road ahead.
“I just hope as a community we can get well enough to where we can come back and be able to sit in a room and a meeting together,” he said. “We’re climbing back up the hill.”

Comments
Nice to see Cronigs back and
Jim EdgartownNice to see Cronigs back and everyone is well!!!
Next Stop n Shop in Vineyard Haven could use a Renovation and a good clean up!
So glad to hear that the
MICHAEL BELLISSIMO West TisburySo glad to hear that the Cronig's team is well. You have served us tirelessly down island for the past year. Looking forward to the opening of the renewed up island store. Thank you for your service to the community.
Hooray!!
Up Island Neighbors West TisburyHooray!!
Groovy.
Chris Petro Vineyard HavenGroovy.
The entire Island had only
Kirk DiRubio CataumetThe entire Island had only Stop and Shop for a year? Must be a relief to have a choice now. Enjoy the updated store. Susie does our shopping at 6:00am at either Mashpee S&S or Sagamore Market Basket.
Actually, we had the main
OB resident Oak BluffsActually, we had the main Cronigs store, two Stop and Shop stores, Reliable Market and Vineyard Grocer. Also, Morning Glory Farm was open for the majority of the time.
I forgot about the other
Kirk DiRubio CataumetI forgot about the other stores. Still must have been hard being down one.
Please don't forget the farm
Ginny WTPlease don't forget the farm stands and the local farmers who work so hard virtually every day of the year to grow poultry, meat, vegetables, fruit, and other crops which keep us healthy and well fed. Don't forget how expensive it is to farm in terms of labor, costs of land and infrastructure, and insurance of course. We also have exceptional dairy products (the raw milk is so good for you) and yogourt plus all the other good things to eat, plus all the herbs and and other growing crops. We have superb honeys and we even have grains. Don't forget to thank our fin and shell fishermen. Fishing easily qualifies as one of he world's most dangerous of the world's most dangerous jobs. Over all respect those who work the land and waters and help them to further respect and take care of our natural resources.
Reliable Market and Tony's
George Stein Oak BluffsReliable Market and Tony's have been here longer than Stop and Shop. Very high on quite a few folks lists on where they shop.I have never shopped in any supermarket on the cape. Never !
Great News.. glad we are in
Jim WTGreat News.. glad we are in the home stretch... hope we all get vaccinated and move on with our lives...
Be safe thank you Steve and staff for all you do
So happy to hear about the
Bridges Oak BluffsSo happy to hear about the reopening! Wonderful news! Next, Reliable and Stop & Shop in dire need of a facelift!
This is a great example of
David Jordan Hidden CoveThis is a great example of why “Buying Local” makes so much sense. Local business people are in tune with their communities and neighbors. We are all fortunate to have Cronig’s on our island.
Steve and the entire staff
Elliot Kronstein WTSteve and the entire staff are models for all to follow.
Happy my friends and
Katie VHHappy my friends and neighbors are happy and have a job....I still can't afford to shop there.... oh we'll
Wonderful news for the up
Ana de Sousa Oak BluffsWonderful news for the up island community. Thanks to David Willoughby and the team of contractors that had the vision and have worked diligently to make this project a wonderful addition (without even adding on!)
Really exciting news! What a
Pat Waring WTReally exciting news! What a relief to have the store open again. Welcome back Steve and crew. We missed you!
Congrats! I as well can’t
Tim WTCongrats! I as well can’t afford to shop there....
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