Five years after a community campaign raised more than $1 million to renovate and reopen the Capawock and Strand, the two historic movie houses are without tenants again.
Five years after a community campaign raised more than $1 million to renovate and reopen the Capawock and Strand, the two historic movie houses are without tenants again, forced into the dark by a pandemic that shows no sign of easing.
The Martha’s Vineyard Theater Foundation, which reopened the cinemas in the summer of 2015, has exercised the option to end its long-term lease agreement with landlords Ben and Brian Hall, foundation co-founder and chief fundraiser Mark Snider told the Gazette Monday.
“We notified the Halls that we would not renew the lease,” Mr. Snider said. “As a nonprofit, we had the right each year to determine if we were continuing.”
Mr. Snider and his wife Gwenn established the foundation to restore the two aging, dilapidated single-screeners, the Capawock in Vineyard Haven and the Strand in Oak Bluffs. A third Hall-owned cinema, the Island in Oak Bluffs, was deemed beyond repair by the foundation.
“Our mission was to preserve the buildings,” Mr. Snider said.
Speaking to the Gazette by phone Tuesday, Ben Hall spoke at length about the history of the movie houses and described various options for the future — none of them as theatres. He expressed doubt that there is a future for fixed-seat entertainment venues like the Capawock and Strand.
“If a charity can’t even do it, it’s a signal to the community that we need to be looking at other possibilities,” said Mr. Hall, who is an Island attorney. “Tastes have changed, and there’s no fighting that.”
Both the refurbished theatres date back more than 100 years. The Strand was an Oddfellows Hall until 1915, when it was converted into a movie house by Irish immigrant and cinema visionary Michael Keegan.
A few years later, Mr. Keegan leased the Vineyard Theatre — now the Capawock — which had been completed in 1913. He showed silent films at both theatres until the early 1930s.
In 1932, the current owners’ grandfather Alfred Hall formed a business group that leased and later purchased all of the existing Island cinemas.
“They saw that the Island movie theatres were still silent theatres,” Ben Hall told the Gazette by phone this week. “It was a big upgrade to the people to bring in the talkies. They thought it was a good time to move into that business.”
The elder Mr. Hall’s economic instinct also warned him when movie-going hit its apex, some 40 years later.
“My grandfather saw the writing on the wall in the seventies when he saw his first Betamax movie,” Ben Hall said. “VHS wasn’t even out yet. When he figured out that you could record the movie and that the movie company could distribute the videos … he realized the film business was going south.”
But getting out of the industry proved harder than breaking in. An operator that ran the Hall theatres for 15 years ultimately decided not to exercise its option to buy them. Ben and Brian, whose family had controlled the Island’s movie screens from the Great Depression through the cable revolution, were unable to fill seats in the era of Netflix and iPhones.
“It was unbelievable how quickly, when the iPhone came out, what that did to attendance,” Mr. Hall said. “It absolutely collapsed.”
The Island Theatre closed in 2010 and remains a flaking shell at the foot of Circuit avenue. The Halls shuttered the Strand in 2011 and leased it to a moped rental company that stored vehicles inside until the foundation began renovations in early 2015.
The Capawock struggled on, an analog cinema in a digital age, until 2013 — the same year the state-of-the-art, nonprofit Martha’s Vineyard Film Center opened in Tisbury Marketplace.
But while the film center offers digital screenings and audio, along with comfortable seats and up-to-date heating and air conditioning, the vintage theatres — even with their doors closed — still held a powerful, nostalgic appeal. When the Sniders’ foundation began fundraising in early 2015, they quickly found wide support.
“The first five years were extraordinarily exciting,” Mr. Snider said.
Once the theatres were completely renovated, with digital screening systems, updated fixtures and, at the Strand, murals by Margot Datz, the foundation turned them over to the Martha’s Vineyard Film Society, which owns the film center, to operate.
Then came Covid-19 this year. Apart from scattered private events and rentals such as the Holiday World Market, taking place at the Capawock daily this season, both theatres have been shuttered throughout 2020.
“This has been a most challenging year for everybody,” Mr. Snider said. “Without being open, we are unable to fundraise during this uncertain time. It’s all very sad.”
Even before the pandemic, Mr. Snider said, the two theatres were not economically self-sustaining.
“They did okay, [but] it’s very hard to be in that business now,” he said. “It required subsidies.”
He said continued fundraising was worth the effort for the benefits both cinemas brought to their downtown neighbors.
“They generated business: people would come to Main street, have dinner and spend money,” he said, adding: “That’s what the goal was: to keep them as iconic anchors in the communities that they’re in.”
Mr. Snider said he hopes another organization will come forward to lease the theatres, which are equipped to host live performances as well as movie screenings.
Mr. Hall suggested the theatres could be subdivided into retail shops or converted to boutique hotels, although he said the latter would not be possible in Oak Bluffs until the town expands its wastewater treatment plant.
“I’m meeting people constantly, trying to show the spaces and talking to them about other ideas,” he said.
With Edgartown Cinemas closed as well, the Island’s only remaining indoor screen is at the film center, where executive director Richard Paradise said audiences have been tiny in recent weeks.
“It’s like two to four to six people,” Mr. Paradise said. “It doesn’t pay the bills. It doesn’t even come close.”
But he said the film center will continue to stay open four or five nights a week through the winter, with widely distanced seating and meticulous sanitizing. Some films are also available for online viewing, depending on their distribution arrangements, but those sales have been scanty as well.
“We really have to depend on the generosity of our donors and our members to see us through this time, when our earned income is 70 to 80 per cent below what it was last year,” Mr. Paradise said.
And whenever audiences feel comfortable going out again, he said, the film society and film center will be ready.
“We’re going to need quality cultural arts after the pandemic. We’re going to need dialogue and discussion. We’re going to need to gather again.
“After the pandemic, we’re going to be here.”
Updated to include comments from Ben Hall and history.

Comments
I really hope that someone
Tammy Olsen EdgartownI really hope that someone else can keep these operating as theaters! Let's not let what happened to the Island Theater happen to these.
I know that Mark and his wife
Alison ShawI know that Mark and his wife Gwenn threw themselves into this project with heart and soul, beautifully restoring and giving new life to these historic, iconic structures, and bringing back big-screen movies to downtown Oak Bluffs and Vineyard Haven. I completely understand the current situation and support their decision, but am hopeful that there is another avenue through which these structures won’t revert to their former dilapidated, un-cared for (and in the case of the Strand, un-used) state.
how about a live music venue?
Gabrielle West Tisburyhow about a live music venue?
Many thanks to Mark and Gwenn
Nancy Ferguson Vineyard HavenMany thanks to Mark and Gwenn Snider for all they have done to keep these theaters!
What an amazing project and I
Jennifer S. Jones-Gungor West Tisbury and EuropeWhat an amazing project and I do hope we can save these institutions. Key visuals of island life and spots for he community. There must be a way to make it through the pandemic.
PLEASE SOMEONE STEP FORWARD!
Martha MageePLEASE SOMEONE STEP FORWARD!
We need to go to the movies again and eat buttered popcorn and Raisinets!
Going to the movies is central to our culture and it's one of the things I miss the most since the pandemic hobbled the world we have known. May going to the movies be a forever ritual we will one day again enjoy. AND SO IT IS * MAY IT BE SO. AMEN
Many, many thanks to Mark and
Max Skjoldebrand West TisburyMany, many thanks to Mark and Gwenn Snider for all that they have invested to bring these two historic theatres back to life, making them important centers of our Island community. But given the pandemic, this heartbreaking decision is understandable.
Hat's off to the Sniders -
skip OBHat's off to the Sniders - thanks SO much! Bond fans, let's throw Oddjob's hat at the Halls
Why would you be so mean as
Ana deSousa Oak BluffsWhy would you be so mean as to threaten the Halls with a statement like? I understand they gave an amazing deal to the Sniders to allow them to take over the buildings. It should be a signal that the fairytale story that the theaters are an economic engine is just that.Nearly every major motion picture exhibitor in the country (and the world) has filed for bankruptcy, and many more than once! It goes to show that with these theaters of dreams, if you re-build it, they will NOT come. Not even a charity with sizable community support can bring enough folks to make the movie theaters anywhere close to break even. It is a shame that the investments in the theater business went for naught, but when everybody is home watching Netflix etc, that business is just an anachronism. Yet, in the comments, I hear dreams remain alive. Hope can exist, but with a solid dose of reality. It would be nice to find other uses for those small auditoriums and keep them theaters, but maybe Ben is right. We need uses that provide services to our community that are lacking and thus could turn a profit. Technology has just leaped past the movie theater. Remember that every music hall on the island has also folded as well. Lest we forget the Atlantic Connection and the Hot Tin Roof. The Ritz remains almost alone, unless one considers the Porthunter. Thank goodness, but those places are as much bars as entertainment venues. Anyone have any sensible ideas that could fill holes in our economy? Obviously, the Halls do not want to hold real estate that doesn't produce revenue for anyone. Sounds like they are marketing away, but it takes entrepreneurs with vision. Where are you risk takers when we need you?
Petition Steven Spielberg!
Jaws Atlantic CoastPetition Steven Spielberg!
That is a really great idea!
Essential Worker EdgartownThat is a really great idea!
Thank you, Mark and Gwenn,
Shelley Christiansen Oak BluffsThank you, Mark and Gwenn, for all you do for the island. It goes beyond generosity. Your sincerity and enthusiasm are palpable. Know that we appreciate you.
With many, effective
Carol Oak BluffsWith many, effective therapies in safely available and a vaccine right around the corner, we should see a return to movie going and gatherings of all kinds soon. Hope the theatres can hang on just a bit longer. I think people would contribute and be willing to pay a bit more for a ticket if it means that we can again go the movies!!! PLEASE hang on.
Mark and Gwenn are true
Charles Davis Vineyard HavenMark and Gwenn are true community heroes! We all should learn from their generosity and follow in their footsteps to reopen these treasures.
How about a scaled down
Lou VINEYARD HAVENHow about a scaled down "House of Blues", might be time for Jim and Dan to give a little back to the community
...and you don't think Jim
T Bone Oak Bluffs...and you don't think Jim and Dan haven't given back to this island, time and time again? What a weird thing to say.
No, please no. Hollywood, go
Steve M ChilmarkNo, please no. Hollywood, go home.
Ugh, seriously.
Mack and the boys West TisburyUgh, seriously.
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