One Year Later: SSA Must Change, Report Insists

On Tuesday Islanders will hear firsthand from independent consultants what the SSA needs to do to regain the public trust. The meeting begins at 6 p.m. in the high school Performing Arts Center.

A year ago this month the Steamship Authority hit bottom — not with the soft grounding of the ferry Woods Hole in Vineyard Haven on March 15, but two days later on St. Patrick’s Day.

On that day the ferry Martha’s Vineyard lost power to both engines on the last trip from Woods Hole and had to drop anchor off East Chop for several hours, with more than 80 people aboard, before she could be towed ashore at around 1 a.m.

It was the most dramatic, but far from the only example of the SSA’s troubles, which began in January when the reservations website slowed to a crawl just as bookings opened up for the season. In March, a continuing series of breakdowns led to hundreds of trip cancellations. An email glitch blocked travelers from receiving alerts and updates.

The problems were made worse by the absence of multiple ferries undergoing shipyard repairs and scheduled maintenance.

And while SSA officials at first dismissed the spate of internet woes and vessel breakdowns as a “perfect storm” of events that were unlikely to recur, a detailed report by outside consultants later reached an opposite conclusion. If the SSA doesn’t update its operations to meet current marine industry standards, things will only get worse, the report said.

On Tuesday night Islanders will hear firsthand what the SSA needs to do to avoid more failures and regain the public trust.

The meeting begins at 6 p.m. in the high school Performing Arts Center.

John Sainsbury, president of maritime specialists HMS Consulting in Seattle, will take the Vineyard audience through the results and recommendations from a months-long review that began last summer.

The report was released in December; this marks its first formal public airing on the Vineyard. A similar meeting will be held on Nantucket tonight.

The comprehensive review of operations was commissioned in June, for $218,000, to examine fleet maintenance, vessel operations, management structure, public communications, and information technology. Consultants found each of the five areas lacking industry-standard systems and procedures that could have prevented nearly all of the 2018 failures, both on board and online.

The report also urges the SSA to develop a long-term vision and a strategic plan.

“Focus on the long term, and you’ll fix the short-term items in the process,” Mr. Sainsbury told a small audience at Falmouth High School in December.

Last month, HMS added a supplement reviewing the SSA’s public communications.

At December’s presentation in Falmouth, Mr. Sainsbury praised the SSA for its achievements as a self-sustaining service that receives no government subsidies.

“Every ferry service has its own set of unique challenges,” he said. “What they do accomplish with the resources that they have is pretty extraordinary,” he continued.

“While this report is by nature somewhat critical, we’re looking at how they can improve a pretty good system,” Mr. Sainsbury said.

Nonetheless, the report describes a boat line that lacks many basic elements of a successful marine operation, from procedures and safeguards to prevent breakdowns to a long-term vision and strategic plan.

Making the recommended changes will cost money and take time, Mr. Sainsbury said in December.

“I’m not sugar-coating it,” he told the board of governors and senior managers. “There’s no half measures here.”

Comments

Submitted by Anonymous (not verified) on Mon, 03/04/2019 - 08:49

Permalink

Stating the Obvious

SSA responses to the external report's primary recommendations to date:

1. Hire a Chief Operating Officer - not done

2. Create and implement a Mission Statement - not done.

3. Begin long-range planning - not begun

None of this is rocket science. Just visit the Washington State Ferries website and compare.

Michael Botti MyrtleBeach, SC/Oak Bluffs, MA

It should be mandatory for Everyone, and Most Especially the SSA, the management and officials to go to http://www.wsdot.wa.gov/ferries/ and definitely read the information under About Us, and Newsroom. This is how it should be done, - Washington State Ferries releases 2040 Long Range Plan. We are in the 21 Century, not the 19th or 20th.
Why wasn't solar incorporated into the totally revised and new Building Plans? The SSA can learn much, much more from a successful, and larger Ferry Operation such as the Washington State Ferries.
What other Ferry Operations has the SSA even looked at or considered for redesigning their management, operations, setup, boat design, and functional facilities that economically benefit everyone.

Submitted by Anonymous (not verified) on Mon, 03/04/2019 - 12:59

Permalink

Leroy Martha's vineyard vineyard Haven

It's a shame they can't get all on the same track kind of like the museum!!

Submitted by Anonymous (not verified) on Mon, 03/04/2019 - 13:38

Permalink

Robert lally West Warwick ri

Frequent traveler to the island. A few bumps in the road are that bad
Management needs to review proceedures

Submitted by Anonymous (not verified) on Mon, 03/04/2019 - 15:17

Permalink

bob burg North Reading

So it took a year & 218k to tell the SSA what they already know.
SSA need to be put under different management.What are the CEO & COO making a year?
Pathetic hacks collecting a pay check.
Welcome to MA

Islander Too

That could be.

But progress can be made given willingness to learn; willingness to change; a good long-term strategic plan and planning process; updated organizational "map"; realistic job descriptions of the personnel to carry out both routine functions and execute plans; and ongoing monitoring to achieve the organization's goals and to get managers to understand the underlying rationale of their job descriptions so that the org. can function efficiently.

I spent a year working for McKinsey and Co., and generally they didn't just visit once and never come back. They and the consultancy process were integrated into the organization in a series of specific ongoing projects. The big plan needs to be broken down into doable chunks. Good outside management consultants can keep the organization and management on track to achieve goals.

SSA management's failure to implement central pieces of the report, and some expressions of resistance to doing so, are not encouraging regarding the ability of management to execute.

Submitted by Anonymous (not verified) on Tue, 03/05/2019 - 04:26

Permalink

Jim Menemsha

“ industry standard systems and procedures...”

Not impossible
Not unaffordable
Not unreasonable

Submitted by Anonymous (not verified) on Tue, 03/05/2019 - 09:02

Permalink

Patrick Singer Wilmington,Delaware and West Chop

Being a long time summer resident of West Chop it frightens me to see how greedy the island has become on taxes,taxes and more taxes.All the SSA has to do is add a 6% tax on ferry reservations on and off the island for all residents whether full-time or summer only!With the amount of passengers the SSA carries each year,the 6% tax on ferry reservations will certainly help the island!The way things have been for years,it has been TAX TAX TAX the part-time residents and lots of my friends have SOLD their homes on the Vineyard and moved OFF the island.We come up to the Vineyard each and every summer to enjoy our time on the island and here is the simple solution to the TAX TAX TAX problem!Set a Flat-rate Property Tax that everybody can handle instead of basing the property tax rate on mils,which the island currently does!I will be 63 1/2 this summer and I first came to the island in the Summer of 1956 and I want to enjoy the years I have left on my beautiful island.Each and every year,the island has to re-assess the property values and because of erosion over the last 60+ years,there is less land to tax and nature did that to us homeowners.For us summer residents who have been coming up all those years and the fact that our incomes are not what they use to be and many homeowners are living day by day on what income they do get please come to a solution that is FAIR for ALL Vineyard residents whether they be full or part-time summer residents!

Submitted by Anonymous (not verified) on Tue, 03/05/2019 - 10:18

Permalink

Gary Korbel Westbury, NY (25 miles east of NYC)

In my annual visit only two trips a year I am in no position to comment on SSA. As someone who has done basic small firm consulting I can say that reports and analysis are the easiest part of the process. The real test is how do you dissect the recommendations and how do you stage them to be accomplished. Too often the firm being analyzed may agree with the recommendations however the skills and knowledge needed to work them through is lacking. In sum, two choices hope existing SSA staff can work through the plan or choice two bring in the skilled professionals to make the plan work obviously that is an additional cost burden . As an outsider it seems both choices could work but choice two is more solid from a business perspective GK

Add new comment

Plain text

  • No HTML tags allowed.
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.