After 12 years, Mix is closing its doors for good. Final sale is Sept. 24.
Mark Lovewell

Three Retail Businesses in Downtown Vineyard Haven Plan to Close

Three downtown Vineyard Haven shops will close permanently this fall. Juliska and Vardo are shutting their doors after Columbus day weekend while Mix had a final sale this weekend.

Three stores in downtown Vineyard Haven will close permanently in the upcoming weeks. Juliska and Vardo are shutting their doors after Columbus day weekend while Mix is having a final sale today, Saturday, Sept. 24, from 9 a.m. to 3 p.m.

Juliska, an upscale homegoods store based in Stamford, Conn., will be closing its Vineyard Haven store as the company retools its approach to retail. The flagship Connecticut store will remain open and the company plans on doing more pop-up shops, manager Robert Cropper said. Juliska is more of a wholesale business, he continued, with retail only making up about 20 per cent of the business.

The shop has anchored a prime spot on Main street for five years.

Juliska has anchored a prime Main street spot for five years.
Mark Lovewell
Juliska has anchored a prime Main street spot for five years.
Mark Lovewell

“Being at the base of Spring street, people going to the boat have to pass the shop,” Mr. Cropper said.

Mr. Cropper said election years are hard for retail, but Juliska did well this summer. And when word went out about the shop closing, along with 50 per cent discounts, the shop has been consistently busy lately.

“Someone comes in every day and finds a treasure they wanted for years,” said Mr. Cropper. “Especially for Islanders who have been buying one piece a month for six months, now they can buy a six piece set.”

While he doesn’t know what will happen to the space, he said there have been some inquiries.

Vardo, an affordable, eclectic shop, is closing after three years of business on Spring street. Owner Heidi Filipowic opened the shop looking to offer an affordable mix of goods, from Star Trek Barbies to vintage jewelry, clothing, artwork and hair wraps. But Vardo never quite found its stride, Ms. Filipowic said. The ease and affordability of ordering things online made it difficult.

“Even I do it,” Ms. Filipowic admitted. She intends to keep running her Etsy store, as well as other social media accounts for the shop.

Vardo will close after Columbus Day.
Mark Lovewell
Vardo will close after Columbus Day.
Mark Lovewell

While there are still plenty of beads and knickknacks available, the store has been mostly wiped out of fantasy and science fiction items as someone came in and bought up the stock recently, she said. Vardo will remain open through Columbus day weekend.

Mix is hosting a final tag sale today to sell the rest of its inventory. Emily Milstein has owned Mix for 12 years in three different locations along Main street. She said the past couple of years have been tough for the shop, and the fact that she works two jobs made it more difficult.

“I didn’t plan to close, but when I got to the end of the summer I went, does this makes sense any more?” she said. “It’s sad to close.”

The Collection, a clothing shop next door, will move into Mix’s space. The old space The Collection inhabited is for rent.

Ms. Milstein said she will especially miss the store in the winter.

“My favorite time of year by far was Christmas when we weren’t that busy but people knew each other, were in a good mood and nobody is rushing you,” she said. Several customers have come by to tell her they will miss Mix.

In the past, Ms. Milstein operated Alley’s General Store and owned stores in New York. With any shop, it’s always difficult to leave she said.

“You work really hard and you feel like you create something,” she said.

Comments

Tisbury Resident

Package stores are one of the few viable retail businesses left to keep business in town, reduce the traffic of Tisbury residents traveling to OB and Edgartown, thus reducing carbon emissions and saving fuel.

Huh? Edgartown

How about you take one of the many in Edgartown. Perhaps a little less alcohol around here would be a good thing. Less bottles on the side of the road and maybe even less OUIs? People scream about mopeds and turn a blind eye to the biggest safety problem on the Island.

Submitted by Anonymous (not verified) on Sat, 09/24/2016 - 15:14

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Tisbury voter Tisbury mass

Like Mr.Cropper said bussiness don't do well election year,but I think now I would be a good customer and agree we need a liquor store even after elections.

Submitted by Anonymous (not verified) on Sun, 09/25/2016 - 12:25

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Peter Simon Chilmark

I own a gallery on Main Street and love it. But I have noticed a drop off this summer as well. The confluence of an election year, extremely beautiful hot summer beach days, and the Amazon influence has hurt all retail businesses aside from drug stores, eateries and ice cream shops. I hardly agree that a liquor store would change anything. Who would spend an hour looking for parking and then walk in and buy a case of beer! I just hope that Main Street doesn't become a ghost town like so many other Main Streets I read about across America. Who bothers to go to shopping malls as much, for that matter? It's no coincidence that Macy's is downsizing. We somehow need to change with the times. Maybe misc. landlords will do their part, Supply and demand still rules! I do look forward to a great holiday season, which is usually our busiest.

Submitted by Anonymous (not verified) on Tue, 09/27/2016 - 07:53

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Chris M Potts MEDFIELD

I shopped a lot more than usual in Vineyard Haven this summer, and was feeling guilty at home for the spending. But no more after reading this article and posts! In the 20 years we've been enjoying the island and our home in VH, I treasure the town and all that it offers, and will always happily support the retailers and restaurants there.

Submitted by Anonymous (not verified) on Tue, 09/27/2016 - 11:18

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Nancy Rosengarten Edgartown

We need to live local - not just talk about it. Business owners should work hard to meet the needs of the community and the neighborhood (ALL those who love Vineyard Haven) need to support local merchants or they will disappear. Let's face it, shopping on the internet is not very gratifying. We are alone in our pursuit and the satisfaction of saving a dollar or two fades very quickly. The loss of community will stay with us forever.

Submitted by Anonymous (not verified) on Tue, 09/27/2016 - 11:30

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nita fandray pittsburgh

I'm with you, Peter. Buy art, not beer. Hope you are feeling well. There is nobody like you in the entire world. Those who know you are blessed.

Submitted by Anonymous (not verified) on Wed, 09/28/2016 - 07:41

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diane edgartown

I guess I am telling my age but how I miss the wonderful old stores of MV. Fligors, The needlepoint store, the old Brickmans, Bramhall and Dunn, etc.etc. The world has changed but to tell the truth so has the nature of the people who run the stores. Far to many sales people who don't know how to treat a customer and have a superior attitude. I don't know if it is lack of professionalism or lack of confidence. Whatever,,,,,still love the GREEN ROOM, and of course Vineyard Vines....wonderful staff who show they care and want your business. Also pricing, the wealthy can shop anywhere and may walk away from vacation with one or two items, but really how many average vineyard seasonal or year round resident want to spend over $200 for a sweater? Please no more liquor stores....I don't have the answers but would appreciate a smile and thank you from the staff just for walking in the door.... ps...thank you also to BASIC

Submitted by Anonymous (not verified) on Wed, 09/28/2016 - 17:14

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George Stein Edgartown

I still eagerly await an apology from those who alleged the horrors of beer/wine permits not do long ago.

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