<p>According to a marketing study done for the Wampanoag Tribe of Gay Head (Aquinnah), a class II casino — essentially, an electronic bingo facility — would net revenue of more than $4.5 million per year, a document filed in federal court this week shows.</p>
Just how much money could a tribal gambling facility in Aquinnah hope to generate?
According to a study done for the Wampanoag Tribe of Gay Head (Aquinnah), a class II casino — essentially, an electronic bingo facility — would net more than $4.5 million per year, a document filed in federal court this week shows.
Cheryl Andrews-Maltais, chairman of the Aquinnah Wampanoag Gaming Corp., said the projections came from a marketing study that looked at the viability of a Class II gambling facility on tribal land. Details about the projections and the firm that compiled them have not been made public at the request of the tribe, which claims the information is proprietary.
But the study projects tribal governmental net revenue of $4.54 million in the first year of operation, $4.73 million in the second year and $4.93 million in the third, Mrs. Andrews-Maltais said in the court filing. On average, the gambling operation could provide net revenue of about $395,000 per month, she said.
Information about the Aquinnah facility’s target patrons and what could they expect to find at a class II facility was not provided in the court documents. But a former University of Massachusetts-Dartmouth professor who has studied the gambling landscape in New England says the tribe probably could not expect many day-trippers, patrons visiting for the day to gamble, given the casino’s proposed location at the far western end of the Vineyard.
More likely, many patrons would be on the Island at least for overnight visits or for the weekend, people “who’ve already been to the beach, seen the lighthouses, etc.,” said Dr. Clyde W. Barrow, now chairman of the political science department at the University of Texas-Pan American, in a phone interview earlier this month.
“There will be some occasional tourists who’ll drift over there, but they’re not going to travel to Martha’s Vineyard especially for the purpose of visiting a class II gaming facility, when they find something much better all over the United States,” Mr. Barrow said. “If you’re a gambler, you have so many options.”
He continued: “Will it bring more tourism? No. Will there be spinoff industries? No. Will it generate income for the tribe to develop economically? Yes, it will.”
Mr. Barrow said electronic bingo machines found in class II facilities are quite sophisticated and nearly indistinguishable from electronic slot machines, but they operate on the principle that the gamblers are playing against each other and not the house, as is the case at class III facilities. Payouts are smaller through the class II machines, “but for the average slot machine players, the payouts are fine,” he said.
Casino revenue information from the tribe was filed as part of its opposition to a motion by the town of Aquinnah to temporarily halt work converting a community center into a gambling hall. The information was an effort to show how delays would have economic consequences. Nevertheless, U.S. District Judge F. Dennis Saylor 4th on Tuesday enjoined the tribe from performing any further work at the building site for now.
In a separate document, tribal chairman Tobias Vanderhoop said that since the tribe was rebuffed in its efforts to develop a casino on the mainland, the Aquinnah bingo facility is the most promising economic development option available. With no economic base of its own, the tribe is almost entirely dependent on the federal government for support, Mr. Vanderhoop said.
“As tribal chairman, I swore an oath of office and am charged with the fiduciary duty of expanding our limited economic power for the good of all members,” he said in the document. “The development of a gaming operation is the best option we currently have to create a revenue stream outside of federal funding.”
Gambling revenue would help expand “elders programs, youth programs, court system, law enforcement, education, health care, cultural activities, housing, historic preservation, and environmental protection and will create others such as Head Start programs, language reclamation classes, and additional economic development opportunities,” Mr. Vanderhoop said.
The facility would create jobs for both tribe members and members of the community, both at the casino itself and in “ancillary businesses that will support the operation such as shuttles, laundry, food vendors and others,” Mr. Vanderhoop said. No specific estimate of new jobs was provided.
Mr. Barrow said because much of the casino operations are automated, the tribe should not expect dramatic job creation, especially in ancillary business “other than [at] the corner gas station.”

Comments
I still fail to see HOW this
Mitzi Pratt AquinnahI still fail to see HOW this is going to generate much money. Is the idea to rely on the hopes of our struggling year round population? Surely, there are other ways of generating care and opportunities for Tribal members. How about building partnerships with research facilities & universities, for example. Perhaps a first step ought to be training in Relationship Building. When Mr. Vanderhoop was elected, there was great hope in Aquinnah that we were entering a new period of cooperation. I find recent events entirely baffling. I also believe decisions regarding life on MVY should be made by the Tribal members connected to the place. If one's family has not lived here in x generations, one can not vote on those issues. Something like that.
The only good thing about this entire fiasco is that it is bringing ALL the people of Aquinnah together. Will the day ever come when we can simply identify ourselves as fellow human beings and leave it at that?
Do they realize the tourists
Barbara EdgartownDo they realize the tourists are mainly there only two months of the year?
$395,000 per month Nov -
Marie$395,000 per month Nov - April? I doubt it.
No one is coming to the Vineyard for electronic bingo. Maybe a rainy day activity. The roads will not support very many visitors. Maybe next they will request two lanes in each direction and tolls. They love fees in Aquinah.
They would be better off
Dee Ouchman Isles of LangerhansThey would be better off growing medical mj in a greenhouse.
As a tribal member I find it
Beverly Wright AquinnahAs a tribal member I find it outrageous that I have to learn through the local newspaper about a marketing study about the proposed casino. All the study does is start the rumor mill when millions of dollars are mentioned. Where is the study on traffic flow, parking, sewage concerns and security issues for the elders and children that live within 500 ft of the casino entrance? We all know you can make figures dance to the tune that you want.
I find Beverly's observation
Jim Malkin ChilmarkI find Beverly's observation about figures dancing to the tune you want to be very telling. I have had many years experience working with business plans and financial projections and I have never heard the term "net revenue." There is no such term used in generally accepted accounting or financial statements.
"Net" Revenue is the
Don Widdiss Chilmark/aquinnah"Net" Revenue is the technical term for phantom profits from a "fishy" business plan. Good perspective Jim.
It's a month with an "r" in
Mr. B ChilmarkIt's a month with an "r" in it and I want to gamble and have a good time and maybe spend a night with friends/spouse. I live within two hours of Boston. Options: Go to Foxwoods. Go to Mohegan Sun. Go to Aquinnah. You might laugh if it weren't so sad. You have to feel sorry for folks who think that Aquinnah is going to be a draw in the world of gaming.
These "marketing studies" are
Aquinnah resident AquinnahThese "marketing studies" are total bunk. I am so tired of various outfits on the island paying outside "consultants" thousands of dollars to come up with these optimistic "studies" that are basically just meaningless projections whose only function is to validate whatever the organization that hires the consultant is trying to push through.
This is strictly opinion, and
Thomas Hodgson wtThis is strictly opinion, and there is no intent here to try to tell the tribe what they should be doing. Chasing after gambling has involved the tribe with seedy characters like Abramoff, caused incredible dissension and controversy, and has so far been nothing but a money pit. Back when the tribe was first getting going, there was talk of a tribal business venture here. Can you imagine how well off the Aquannah Wampanoags would be today if they had bought or leased enough land out at the Airport Business Park and set up a well-managed major supermarket, with fair but not extortionate prices?
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