<p>While it may feel like more cars flood Martha’s Vineyard each year, new data released by the Steamship Authority tell a different story. Graphs released this week show that over the past five years, Vineyard ferry traffic has seen slight annual gains.</p>
While it may feel like more cars flood Martha’s Vineyard each year, new data released by the Steamship Authority tell a different story.
“The traffic has been pretty flat,” SSA general manager Wayne Lamson told the Gazette this week. “We are hearing about all the increased traffic on both ends and yet the numbers just don’t bear that out.”
Graphs released by the boat line this week show that over the past five years, traffic aboard the ferries that serve the Vineyard have seen very slight annual gains.
Passenger and truck traffic on the Vineyard route has seen average gains of just 1 per cent since January 2010, while the number of cars carried advanced an average of 1.3 per cent per year.
The graphs show trends in passage to both Islands over a five-year period and plot totals recorded each month for the previous 12-month period.
Travel rates to sister island Nantucket tell a similar story.
On the Nantucket route, car traffic is up only 0.15 per cent, while truck traffic saw gains of around 2 per cent.
The largest gains were seen among passengers traveling on the Nantucket route, where the annual growth rate has been calculated at 3.4 per cent.
Overall, passenger traffic on both routes had an average annual growth rate of 1.45 per cent, while cars were up 1.1 per cent.
“It kind of looks like the patient has expired, if this was a heart monitor,” Mr. Lamson said, describing the graphs.
Meanwhile, both Islands have seen some gains in the year-round population. In 2010, the census counted 16,535 Dukes County residents, and in 2013, estimated it at 17,256.
In Nantucket County, the census had 10,146 in 2010 and an estimate of 10,399 in 2013.
The five-year report offers only a snapshot of growth aboard the Steamship Authority. But analyzing the same traffic data over a 10-year period proved difficult because the SSA has since changed the way it classifies trucks. If he had to guess, Mr. Lamson said he would say boats were busier in the years before the recession, though there is no strict data to back it up.
The graphs do not show trends specific to the summer season, but in recent years, the SSA has reported comparable gains from one peak season to the next.
Though she had not seen the charts, chamber of commerce director Nancy Gardella said she was a little surprised by a report of slow growth in traffic to the Vineyard, but added that the Steamship’s marketing team had been working hard to promote the Island.
“We sit poised on a world stage competing with not only our neighbors of Cape Cod, Nantucket and Newport, we are also competing with much bigger destinations that are investing a ton of tourism and marketing dollars,” she said. “Quite frankly, we are one of the few destination chambers that receives absolutely no funds from the towns and the county.”
Her organization, which receives state funding, has been working to expand tourism in the fall and spring seasons. Over the eight years she’s been at the chamber, she said Columbus Day has increasingly replaced Labor Day as the end of the summer season.
In that same period, her full-time staff has dropped from nine to four employees with state budget cuts.
“Our goal is to stimulate a healthy Island economy, so we would love to work more closely with all partners, including the ferry service and the towns and the county,” Ms. Gardella said.“I think we are doing a good job, and I think we could do better.”
A trend of slow growth may also come as a surprise to Islanders and Woods Hole residents who have voiced concerns that their port towns are experiencing increasing congestion.
As the SSA prepares to finance several large capital projects, questions have been raised about the scale of some of them, including a planned $40 million dollar freight ferry that will be built and a project to rebuild the Woods Hole terminal, which recent estimates put at $61.7 million.
“The expansion of the line has been really unchecked,” said Marie Laursen, a Vineyard Haven resident who complained of severe traffic congestion in her community at the monthly SSA board meeting in Woods Hole this week. In a letter to the Steamship Authority, West Tisbury resident Virginia Jones described the ferry and terminal projects as “hugely costly and ambitious projects” that represented a departure from the boat line’s original mission to provide reliable transportation to Islanders.
“In spite of [Mr. Lamson’s] firm hand on the reins (or perhaps he is complicit) the tendency to grow and expand has, unfortunately increased,” Mrs. Jones wrote in part. The letter is published as a letter to the editor in today’s edition.
For his part, Mr. Lamson said there wasn’t a lot of expansion in the works.
He said the new terminal in Woods Hole will be about the same size as the Vineyard Haven terminal, though it must be elevated out of the flood zone.
He also said that the freight ferry Governor, a 60-year-old vessel, needs to be replaced. He compared it to an old car.
“You start to put money into it and it gets to the point where is it more economical in the long run to buy a new car,” Mr. Lamson said. “Looking long term, people have to understand the need to be constantly upgrading the fleet and not falling too far behind.”
The Governor has limited utility and can only operate on the Vineyard route, whereas the new ferry will ply both routes.
In her testimony, Mrs. Laursen pointed to advertising, among other factors, as being responsible for the “unfettered numbers of cars” coming to the Island, which she said had an impact on quality of life.
“The Steamship does a lot of advertising so you are creating the demand and using it as a basis to create business,” she said.
Each year, the SSA spends about $1 million on advertising.
Mr. Lamson said the boat line promotes the Islands in connection with the chamber of commerce.
“You need to be out there letting people know that you are here and you are providing that service,” he said. “We don’t consider it mission creep, we consider it part of our service . . . it’s all part of trying to pay the bills, and cover the expenses.”
Robert R. Jones, the Barnstable member of the Steamship Authority Port Council, made a similar comment at the meeting this week.
“This is a big economy, and it runs the Islands,” he said. “They need this tourism to survive the year.”

Comments
I guess close to three
Ken EdgartownI guess close to three thousand people know what they are talking about. Steamship must keep its budget flat too.
The following is quoted from
Steph Martha's VineyardThe following is quoted from a book published in 1954 by Darell Huff. 'How to Lie with Statistics':
"Even if you can't find a source of demonstrable bias, allow yourself some degree of skepticism about the results as long as there is a possibility of bias somewhere. There always is."
"Flat" growth is the best
TOM HODGSON wt"Flat" growth is the best possible argument for the SSA to spend minimally. If there is no increase in traffic, increased expenses and increased overhead can only be paid for with higher rates.
Since this report shows slow
Todd RebelloSince this report shows slow traffic growth to the Island and the result is rate increases. What can we expect to pay after the SSA spends $100 million dollars in a boat replacement, a new Woods Hole terminal and expansion of a new Office building in Falmouth. It make me laugh when Mr. Lamson suggest that a mere annual 1% plus increase in vehicle traffic growth doesn't add up year after year to more in season congestion but then again he doesn't live here. The last time I looked the Island itself isn't getting bigger.
I did not "blame advertising"
Marie Laursen TisburyI did not "blame advertising" for the unfettered number of cars coming to the island. How silly. Of course there are many reasons why the Vineyard is so congested, including its' own growth. I suggested that the SSA could reduce its' advertising budget to help reduce that congestion. Marc Hanover's reply was that "it's already a small budget." really not very helpful. Vineyarders will not get a reduced rate but can be assured that it's business as usual at the Steamship Authority.
There are friggin billboards
small budget?There are friggin billboards plastered all over the place beckoning people to come to the Vineyard. How could the budget be small? Look at it this way Mr. Hanover, tell us what the budget is instead of telling us it's a teeny weeny amount. Then take that budget for advertising, plug it into your business plan for Linda Jeans' and tell us what percentage of your business it is. I think you might not consider it such a small minuscule insignificant sum after all. Please tell us sir. What exactly precisely is the amount that this public institution which has a mandate to supply islanders with only the necessary amount of transportation for the necessaries of life is spending to boost ridership as much as it possibly can. Would you do that? No? Why not? Sorry, that was a useless request quite obviously. There is not any transparency in the organization. And we pay the price.
Reading today's SSA article,
John West TisReading today's SSA article, to me, it shows that many "protesters of the rate increase" are getting away from the point of their petition and appear to have there own agenda and involve themselves as experts on the operation of the SSA. It is time for the SSA and Islanders to sit down together and talk. I am sure it can and will be informative and constructive.
You cannot address rate
TOM HODGSONYou cannot address rate increases without coming to the conclusion that rate increases are but a symptom, and not the disease. The SSA is a complex organization, and information on its inner workings is difficult to obtain. I'm no expert, but am trying to learn. The "agenda" for all involved should be getting the best, most responsive and economical ferry service possible. We need honest, open communication based on good, accurate information and mutual respect. We need constructive dialog. The Steamship Authority and those who use its services are not, and should not, be enemies.
Well said especially the last
John West TisWell said especially the last sentence
Does anyone know what the
Enabling LegislationDoes anyone know what the mandate is for the Steamship Authority in the enabling legislation? Is there a cap on the tourism and advertising budget to increase revenue, or is it open ended? Is there a maximum number of vehicles that are allowed on the island, or is it also unlimited?
Here is a link to the SSA
TOM HODGSON wtHere is a link to the SSA enabling act. Note the word "adequate". http://www.nantucket-ma.gov/DocumentCenter/View/1115
I can see ssa numbers being
peter peter martha's vineyardI can see ssa numbers being flat. They are so behind the times where as the airport has expanded flights coming in here with now 3 commercial jet airline companies arriving with at least 2 trips a day. That would cut into the ssa number dramatically. Why not own a second house and not take the ssa? You've left your car on the island, you come from NYC so why not fly? Makes sense.
You want better numbers? The truth is the chamber has been lacking for at least 5 years. I see the truth in these numbers. The Chamber has been absent from promoting this island and has taken a back seat cruise control method of island promotion.
Promotion? To adapt a
TOM HODGSON wtPromotion? To adapt a commonly used phrase, "We don't need no stinkin' promotion…"
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