martha's vineyard patch
Fate of online news site uncertain; editor laid off.

Vineyard's Patch Editor Laid Off, Site's Future Unclear

Louisa Hufstader, editor and sole staff member of Patch Martha’s Vineyard, was one of many employees laid off nationwide, according to reports from several news outlets. She was informed early Wednesday in a conference call.

The fate of a local online news site is uncertain following the layoff of its editor on Wednesday.

Louisa Hufstader, editor and sole staff member of Patch Martha’s Vineyard, was one of many employees laid off nationwide, according to reports from several news outlets. She was informed early Wednesday in a conference call.

In early January, AOL announced a partnership with Hale Global to assume joint operations of Patch, a hyperlocal website covering communities nationwide. On the call, employees were told “briskly” that they would not continue with the new arrangement, she said.

“I went from being totally on the job, breaking news at 5 a.m., to being told I was unemployed,” Ms. Hufstader told the Gazette.

Patch began covering the Island in early 2011. Ms. Hufstader signed on about a year ago to be the editor of the Vineyard Patch site. She assumed responsibility of the Falmouth site in August in a previous consolidation.

Ms. Hufstader said consolidations appear to be an ongoing trend.

“They let go a lot of people because the company was hemorrhaging money,” she said.

Ms. Hufstader said she viewed the Vineyard Patch more as a local call-in radio station than a newspaper or blog. She was committed to telling the real story of Vineyard life, and encouraging local participation.

“I never tried to compete with the print news, because I viewed Patch as something totally different,” she said.

Martha’s Vineyard and Falmouth were part of regional group of sites that included 17 other communities. On Thursday, the Marblehead editor, Owen Boss, had posted regional content to the site. Mr. Boss did not return a phone call Thursday.

Ms. Hufstader said in recent months, the company had begun to demand more content from their staff, raising the number of daily story posts and video requirements.

The demands had grown so great as to compromise the accuracy of some of her content, she said. She told the company that the “workflow was getting too intense,” she said.

“I am trying to detox because the job did get really hard over the past year,” she said.

Comments

Submitted by Anonymous (not verified) on Thu, 01/30/2014 - 19:21

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Ken Esq Edgartown, MA

It's a shame that AOL screwed up Patch so badly. I knew the MV Patch was pretty much dead after the last round of layoffs and they had one person trying to do everything for two different patch location.

Submitted by Anonymous (not verified) on Thu, 01/30/2014 - 19:50

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Barry Simon Amherst MA & OB

Ms. Hufstader - I don't know if it's possible for you to continue a MV blog, or if you have access to the email list, but I'd think a strictly local offering would attract advertisers and might be viable. The Patch was interesting and I like the links to the MV Times & Gazette, but found the headlines that were really about off-island news or boilerplate articles annoying. Personally I'd prefer reading a strictly local blog. Good luck.

Louisa Hufstader Oak Bluffs

Hi Mr. Simon,
Thank you for your suggestion, and please forgive me for taking almost a year to respond to your comment. It has taken some time to adjust to my new life post-Patch!
I did give your idea some thought, but decided to change careers instead. I now manage social media, ghost-write custom content (press releases, blogs, newspaper columns, website text) and provide copyediting services for a select group of clients with whom I really enjoy working. Sometimes I write a magazine article or two.
But I do keep a local Facebook page going: It is called Martha's Vineyard Weather and Wildlife and I post an image and update there every day: facebook.com/StormCenterMV. If you are a Facebook user, I invite you to join me there. Also, my business page is facebook.com/LouisaWrites.
Thank you again for your interest and engagement. I sometimes miss being a local editor, but I am definitely enjoying life more now.
Yours truly,
Louisa Hufstader

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 11:01

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Barbara De Groot Corona del Mar, Ca

I enjoyed keeping up with Vineyard news via the Patch. I'll miss Louise's daily updates. Local news can't be consolidated. Luckily the Vineyard has the Times and the Gazette to keep us informed.

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 11:08

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MVer

I can't say I'm that surprised... the Vineyard Patch was mostly just links to Gazette / Times articles and advertisements. I never got any real value from reading it, i think it was doomed from the get go.

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