The historic Strand Theatre, built in 1915, will once again be screening movies, beginning Oct. 27.
Jeanna Shepard

Now Playing: the Return of the Strand Theatre

The Strand Theatre on the corner of Circuit avenue in Oak Bluffs is about to experience another rebirth after having been closed since the start of the pandemic.

The Strand Theatre on the corner of Circuit avenue in Oak Bluffs is about to experience another rebirth after having been closed since the start of the pandemic.

The theatre with nine lives will once again be showing movies this fall, beginning Oct. 27, thanks to seasonal Vineyarders Steve and Dorothy Capers, who recently leased the space from Hall family, which owns the Strand Theatre, along with the historic Island Theatre across the street and the Capawock Theatre in Vineyard Haven.

“Turning on the lights, it’s like we have purpose now — that theatre has purpose,” Mr. Capers told the Gazette this week. “It needs to be utilized.”

Mr. Capers is the owner of Knock Knock Productions, the production company that puts on the annual Martha’s Vineyard Comedy Fest at the Strand Theatre. He said that in the years since the first festival in 2011, he and his wife have come to view the theatre as a place of opportunity.

“It’s such a destination place that we thought we could provide quality entertainment,” Mr. Capers said.

Theatre experienced a second life in 2015, but closed again during the pandemic.
Jeanna Shepard
Theatre experienced a second life in 2015, but closed again during the pandemic.
Jeanna Shepard

The theatre was built in 1915, coming into its own during the silent film era. In 1932 Alfred Hall, grandfather of the theatre’s current owners, formed a business group that leased and later purchased all three of the historic Island cinemas. Under the Hall family’s ownership, the theatre operated until 2011. It was leased, renovated and given a second life along with the Capawock Theatre in Vineyard Haven by Winnetu owner Mark Snider in 2015.

In a phone call with the Gazette this week, Mr. Snider said his goal for the theatre was always to preserve it for future generations. He expressed sadness over its closure at the outset of the pandemic, but was excited at the prospect of its new life under the management of the Caper family.

“I’m just happy that someone would come along and take advantage of the work that we did,” Mr. Snider said.

Mr. Capers said he plans to bring festive movies to the theatre throughout the fall, beginning next week with showings of Monsters, Inc. in celebration of Halloween. Screenings of Top Gun: Maverick are planned around Veterans Day, he added, and classic Christmas movies for the holidays.

Mr. Capers said programming this fall is something of an ongoing soft-launch of the theatre. He hopes to hit the ground running again in the spring, with plans to expand on the forms of entertainment offered in the space.

“We’re crawling right now, but we want to be running come April,” he said.

Fundraisers, talks and private events are also on the table for the 210-seat theatre in the future, Mr. Capers said. He added that he’d like to explore non-traditional mediums of entertainment, like video games and virtual reality experiences in the space.

“We’re going to really dig hard and explore,” he said.

Mr. Capers said it’s likely the theatre will close this winter as it is prepped for the spring, but said in the future he intends to make use of the year-round lease he has on the space.

Mr. Capers said it’s time for new life at the Strand, after sitting empty for the past two years.

“We really want to complement the other theatres on the Island,” he said.

Comments

Submitted by Anonymous (not verified) on Thu, 10/20/2022 - 13:26

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Carl Oak Bluffs

Wouldn’t it be nice if the Hall family took some of that rent money and put it into the failing Island Theatre?

Bob OB

Well, Carl - instead of suggesting what someone else might do with that other person's funds, perhaps some well intentioned person might purchase the Island theater from the Halls and do whatever civic minded thing they might wish to see happen with the property. Might you be that person Carl?

Submitted by Anonymous (not verified) on Thu, 10/20/2022 - 14:02

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Guinevere Cramer Oak Bluffs

Thank you for giving life to the Strand! This makes me so happy! I can't wait to go back to the movies!

Submitted by Anonymous (not verified) on Thu, 10/20/2022 - 14:45

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Ebony

I’m glad to see this theater getting a new lease on life. Wish nothing but success and look forward to enjoying some films and the comedy fest in the summer.

Submitted by Anonymous (not verified) on Thu, 10/20/2022 - 20:47

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Cement Truck Driver Edgartown but used to be V.H.

Good for Buzzy

Submitted by Anonymous (not verified) on Fri, 10/21/2022 - 07:33

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Dana Nunes MV

Good to see this happen but isn’t heating going to be a challenge? Especially at current oil prices?

Submitted by Anonymous (not verified) on Fri, 10/21/2022 - 08:35

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Peter OB

This is great news! Long over due.. look forward to it!! And thanks to the Hall family as well in making this all happen .

Submitted by Anonymous (not verified) on Fri, 10/21/2022 - 08:50

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DAJ Hidden Cove

This would be a wonderful opportunity for the Capers to establish a ‘community advisory group’ - made up of our high school students throughout the Island, senior group representatives, and the arts community - to suggest and then work with the Capers in creating unique content for the Theatre. Our Island youth , for example, could offer terrific suggestions ( eg intramural video game contests among high schools throughout the Cape and Islands, etc), our elders could suggest various genres of movie nights focused on their past favorites, etc. I’m suggesting that to finally establish the Strand as a sustainable part of our island community , that the Capers ENGAGE the community in a cultural advisory committee process and allow our youth and elders help them succeed by recommending programming desired by these different constituencies.

Submitted by Anonymous (not verified) on Fri, 10/21/2022 - 10:53

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pete issokson V H

Im the 60s I ran the projectors in the
V Haven theatre

Submitted by Anonymous (not verified) on Fri, 10/21/2022 - 11:21

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Shirley New York

I am so excited about the re-opening of the Strand in 2021 and the Comedy Festival. We attended the last show of the season and two of the classic movies. BOV also hosted a seminar there. It was a success. Kudos to Steve and Dorothy and Knock-Knock. Continued success!

Submitted by Anonymous (not verified) on Tue, 10/25/2022 - 19:38

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Joyce Bristol. Rhode Island

Pete- Perhaps you remember the night, "Dead Men Don't Wear Plaid" was shown. About half way through, there was a break in the film. I think we gave you 10 minutes to repair it. Instead, the gentleman who had taken our tickets announced there would be no finishing the movie. He told us our ticket stubs would get us in when the whole movie was shown. Coming in, we thought it was strange that with every torn ticket he had said, "Save your stub." It wasn't a new era of security, and we weren't planning to go outside to make a phone call. But it was an aha moment, and I think we all were calm and even grateful for an early release. It is still the only Steve Martin movie still without an ending.

Submitted by Anonymous (not verified) on Wed, 11/09/2022 - 09:20

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Billie Jean Sullivan

We are thrilled to have a theater open in OB! Thank you Steve & Dorothy Capers! More for kids to do, family friendly entertainment. Make sure we support this theater.

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