Ferries sold out, lines everywhere, summer 2021 is a much different story.
Jeanna Shepard

Main Streets Are Buzzing As Businesses Bounce Back

A year after the pandemic shuttered downtowns, causing ripples of worry about possible lasting impacts on the Island economy, business is bouncing back.

A year after the pandemic shuttered downtowns, causing ripples of worry about possible lasting impacts on the Island economy, business is bouncing back. In the run up to the Fourth of July holiday this week, ferries were sold out, down-Island main streets were teeming with summer visitors, and the mood among Vineyard business owners was mostly upbeat.

“I haven’t seen it this busy in June — and I was born and raised here — in a long time,” said Mia Rebello, the owner of In the Bluff, as shoppers ducked in and out of her clothing store on a hot, sunny day. 

“June feels more like July, and I feel like July is going to feel more like August,” said Jason Giordano, manager of the family-owned Giordano’s Restaurant at the foot of Circuit avenue. “And God knows what August is going to be like.”

Rochelle Gallo of Rochelle's Boutique in Edgartown.
Ray Ewing
Rochelle Gallo of Rochelle's Boutique in Edgartown.
Ray Ewing

Sally Turner, an employee at The Beach House in Vineyard Haven had her own theory. “I think because people were locked up for so long and got used to doing things online . . . when we opened people wanted brick and mortar, and to do this,” she said, gesturing at the in-person conversation under way. “And to touch things. We’re very grateful,” she said.

But while businesses across the Island are excited about a return to normalcy, many also are experiencing lingering pandemic staffing problems as they brace for an expected crush of visitors this year. For establishments that rely heavily on seasonal workers, owners say the challenges are formidable. 

“A lot of college kids can’t come down for the summer and work because they have no place to go, they have no place to stay,” said Donna Kruszewski, part owner and manager of Ben and Bill’s Chocolate Emporium. 

Mr. Giordano said his restaurant usually hires 15 J-1 visa workers as part of a staff of 75 summer employees. But with that avenue mostly blocked this summer, at Giordano’s the namesakes themselves are filling the gaps. “Luckily, I’ve got a pretty large family, so we’re all working seven days a week,” Mr. Giordano said.

Some smaller, year-round businesses are facing fewer staffing issues. “We all live here year-round. A lot of people are really hurting for staff, restaurants especially,” said Lucinda Wittenberg, an employee at Past and Presents in Edgartown.

Tigerhawk Sandwiches are new on Circuit avenue.
Mark Alan Lovewell
Tigerhawk Sandwiches are new on Circuit avenue.
Mark Alan Lovewell

For other businesses, scarce inven

tory caused by interruptions in the global supply chain is emerging as the newest problem. Phil Hughes, owner of Wheel Happy Bicycle Shop in Edgartown, said he has been facing supply shortages since bicycle sales went through the roof last year.

“By the time last spring came, America bought every bike available from every company, including the ones I buy from,” Mr. Hughes said. “And they’re having trouble catching up since America still wants to be outside. And we’re working hard to get as many new bikes and parts as we can get in here. So it’s a very challenging job.”

Liz Hynes, the owner of Salte, a boutique gift store next door to Wheel Happy, has been facing a similar obstacles.

Jeannie Brown at Kin.
Ray Ewing
Jeannie Brown at Kin.
Ray Ewing

“Our supply chain was definitely affected,” she said. “We work with so many small makers, whose creative spaces were affected by capacity or actually being shut down. So there’s definitely been a delay, but we found some workarounds and had to just confidently buy bigger knowing that things would be delayed if we have to reorder,” she said. 

Businesses that have opened in the past year are looking forward to a new kind of summer this year. At Ethos in Edgartown, a one-year anniversary party is planned for this weekend com

plete with Spanish wines and live music. Store owner Claudia Tolay said she is grateful for the increase in customers in recent weeks. She said she has seen shoppers from around the world this summer, including Sweden, France and Argentina. 

Elaine Barse at the Green Room shoe store.
Jeanna Shepard
Elaine Barse at the Green Room shoe store.
Jeanna Shepard

Olivia Knight, an employee at the three-week-old Lanai Beach Club in Vineyard Haven, said the shop is eagerly anticipating the start of First Fridays, when Main street businesses open their doors from 4 to 11 p.m. for an evening of art, music, shopping and food.

“We haven’t participated in anything like that yet, so we are excited to sell stuff on the street,” she said.

“We have absolutely no complaints,” said Jane Chandler, the owner of The Beach House. “The people have been great, and I think grateful to be out and about.”

Ms. Rebello agreed. 

“I mean people are just happy to be out and shopping. There’s been no negative,” she said. “The only negative is that I’m tired at the end of the day but it’s a good tired.”

Comments

Submitted by Anonymous (not verified) on Fri, 07/02/2021 - 07:18

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Kyle Kreeger Oak Bluffs

I am happy that it's back to normal for many businesses and that gatherings like Illumination and the Ag fair are back so what about fireworks? Why were both organizations that put on the fireworks caught by surprise and decided to cancel? it's a shame that the traditional fireworks were cancelled twice - once by the necessity of the pandemic and once by poor planning.

Submitted by Anonymous (not verified) on Fri, 07/02/2021 - 07:36

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Edg Native Edg

Traffic is already horrendous. Drivers are rude and in a hurry to go nowhere fast. The SSA is NOT the lifeline for islanders. It is the lifeline for tourists. Bring me October tomorrow!!!!!!!!

Edg Native Edg

Oh yes it is. Traffic backed up to Carrolls going to rotary. Traffic backed up to end of runway on WT Rd going to Barnes Rd Edg. Traffic backed up to Scotish Bakehouse going into VH. It used to be just the triangle for the most part

Submitted by Anonymous (not verified) on Fri, 07/02/2021 - 08:59

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Anne Edgartown

I am glad your article was so uplifting. However, I wish you would have added a significant section or separate article on patience for all visitors this summer as lines and waits will be long and longer. Restaurants, stores, hotels and any service based entity are struggling to keep up. The high volume business is great if you have the staff and inventory to deal with it.

Jane R VH

Really everyone should practice patience - not just visitors. The idea that all islanders are calm and polite is, unfortunately, not valid. And the assumption that visitors are not is also untrue.

Submitted by Anonymous (not verified) on Fri, 07/02/2021 - 13:34

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Marie

Therapy dogs are highly trained to do a specific task. They are always “Four on the floor”

Marie

I did not comment on the pet couture.

Dogs don’t need to go shopping. It would be better off at home. Then take it on a long walk outdoors. No one loves your dog like you do.

Submitted by Anonymous (not verified) on Fri, 07/02/2021 - 14:05

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Lynnea Brodeur NORTH PALM BEACH

All of we visitors realize that you have "lost" much needed income over the past year and do not begrudge most price increases. However, when 2 postcards cost $3, this shop lost my business in the future.

Submitted by Anonymous (not verified) on Sat, 07/03/2021 - 09:21

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Mm CT

I have made this suggestion numerous times over the years: How about the Chamber of Commerce printing a pretty one-pager to be distributed on all of the ferries? The message being: Welcome to our lovely island, and please remember to BE on vacation. We have no traffic lights; we rely on the kindness and courtesy of one another to make traffic work... on the roads; in lines at restaurants; at our shops .... and when looking for parking spots. If you're waiting in traffic, see it as an opportunity to look around and take in the authentic beauty that motivated you to come here!
Something like this might be a nice introduction and a reminder for folks to slip into vacation mode.

Submitted by Anonymous (not verified) on Mon, 07/05/2021 - 14:14

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august west edgartown

visitors to the island: let's all try to be friendly on the bike paths and slow down around wobbly groups, even and particularly if you're decked in expensive spandex. a salutation to other bikers is greatly appreciated; after all we don't want to turn into marin county!

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