Front part of Donaroma's Nursery soon to be replaced by microbrewery.
Mark Lovewell

From Brew to You, Bad Martha Beer Goes Brick and Mortar

The craft beer company Bad Martha Brewery is planning a microbrewery and retail space on part of Donaroma’s Nursery on Upper Main street. The beer company was started last spring by Jonathan Blum and Peter Rosbeck.

Bad Martha Brewery, a craft beer company with Vineyard ties, is planning a microbrewery and retail space on part of Donaroma’s Nursery on Upper Main street.

The Edgartown planning board Tuesday approved the construction of a new 1,905 square-foot building on Donaroma’s property for Bad Martha. The beer company was started last spring by Jonathan Blum, a seasonal resident, and Island real estate developer Peter Rosbeck.

Attorney Sean Murphy, who represented Bad Martha before the planning board, said the beer is now served at 24 restaurants and nine package stores on the Island. The first 10 per cent of the company’s profits go to hunger relief efforts.

Most of the company’s beer will continue to be brewed in Ipswich, Mr. Murphy said, and the Edgartown location would be a microbrewery, brewing seven to 10 barrels and letting customers sample the beers.

Grain from local farms will be used for the beer, and Mr. Rosbeck said leftover mash will be fed to farm animals. Donaroma’s may grow hops, Mr. Murphy said.

“It’s a tasting room similar to what you’d find in Napa Valley,” Mr. Murphy said. Glasses or growlers (large jugs) of beer will be available to purchase, and there will be 10 indoor seats and 24 outdoor seats. Mr. Murphy said small food items might be served, and initial plans are to operate from April through December. He said he did not envision the microbrewery being open much past 8 p.m.

There will also be a small retail area with logo products for sale.

Mr. Murphy said the project will also require a permit from the state to operate a microbrewery, a permit from the board of selectmen to serve beer and a common victualler’s license if any food is served.

The microbrewery will have a porch and face the Donaroma’s parking lot, Mr. Murphy said. Part of the greenhouse will be removed to accommodate Bad Martha, he said, and the existing Donaroma’s decorations near the street will remain in place.

“It’s a microbrewery. It’s a positive thing for the town of Edgartown,” Mr. Murphy said, noting that coming to see how beer is made is an educational experience. “It’s not a bar, it’s not a nightclub . . . come see the beers being brewed . . . the intent is to get brand name out there.”

Michael Donaroma, an Edgartown selectman who owns the property, attended the meeting but did not speak.

Mr. Murphy told the Gazette Wednesday that the plan is to have the store open by late June.

Mr. Murphy said his law office, McCarron Murphy & Vukota, happens to be the closest abutter and obviously has no objection to the project

J.B. Blau, who owns the nearby Sharky’s Cantina and other Island restaurants, also wrote a letter of support for the project.

But residents of the nearby Dark Woods Road neighborhood had concerns about the impact on traffic in the neighborhood.

Cliff Meehan, who lives within walking distance, said he has “nothing against the brewery. My only concern is it going to push more traffic out onto Dark Woods Road.”

“The biggest concern is the traffic issue,” said Carol Forgione, a Dark Woods resident. “Anything you add is going to create an additional traffic issue which is overwhelming already. I think the idea is great . . . I’m not sure if that location is a good idea. One more thing is in an overcongested area that, let’s face it, is going to be utilized.”

There was confusion about whether beer would be served to drink at the microbrewery, and whether that made the location a bar.

“Is that a limit or can someone come in there and taste and taste and taste until they’re blotto?” asked Gordon Plank, a Dark Woods resident.

Mr. Murphy said people could order beers and they would be controlled like any licensed liquor establishment on the Island.

“You can sit there and drink beer just like going to a regular bar, right?” abutter Frank Forgione said. Mr. Murphy concurred, leading neighbors to asked what the difference was between the microbrewery and a bar.

“The difference is, it’s not a bar,” Mr. Murphy said.

“It is a bar if you can sit there and drink,” Mrs. Forgione said.

Planning board members said they were not concerned about that issue. “I don’t believe the applicants are trying to hide the fact it’s secretly a bar,” chairman Robert Sparks said.

Others noted that Bad Martha would be located in a B-2 business district.

“Edgartown zoning clearly made this area an area to promote business,” said Fred Mascolo, a member of the planning board who owns the Upper Main street store Trader Fred’s.

“I think the concept works because the craft brewery in Oak Bluffs seems to do very well,” said Mr. Mascolo, recalling that the planning board once approved a brewery in a residential neighborhood. “I think that’d be really nice that we have one in our town, a craft brewery. We have to remember, too, that they take 10 per cent of their profit and give it to Island Food Pantry. They are giving back to the community, that should be recognized. I think this is a nice touch for Upper Main street.”

Planning board member Alan Wilson noted that he was surprised that people could buy beer to drink there, and noted that it would be regulated by the board of selectmen.

Board member Michael McCourt said he had reservations. “I think it’s a great idea,” he said, but “I don’t think this project has a lot of thought. I love the marketing scheme, the marketing is great, but the parking issue, I really have a concern with that. I’d really like some more thought put into the parking just to ensure that when you have one of those crazy days [traffic isn’t] pulling out into Upper Main street.

“We already have a big problem anyway but to increase that problem . . . if that happens we’re looking at something that could be pretty bad for Upper Main.”

Mr. Sparks said the microbrewery would give the town “diversity we’ve lacked.” And he said Mr. Rosbeck’s and Mr. Blum’s reputations speak for themselves.

“Should any traffic issues arise I’m sure we can deal with them,” he said. The board voted unanimously in favor of the proposal.

Comments

Submitted by Anonymous (not verified) on Thu, 01/09/2014 - 13:06

Permalink

John Gault Oak Bluffs

I guess it now goes to MVC, to get the OK since it is going need a traffic study, parking, etc.,its crazy up in that section all summer.Now it will be insane.

Submitted by Anonymous (not verified) on Thu, 01/09/2014 - 13:42

Permalink

jonathan blum Edgartown

We are very thankful for the Board's support of the Bad Martha Farmer's Brewery. We are committed to being responsible members of the business community, and pledge to work with local farmers and give the first 10% of our profits from beer sales to the Island Food Pantry. We will share plans of our Farmer's Brewery in the coming months. We're very excited to bring this new concept to Martha's Vineyard and thank the community for its support. By the way, we do not envision parking issues as there will be ample parking at Donaroma's as well as in the public parking lot directly behind Donaroma's and easily accessed via a foot path leading to our Farmer's Brewery.

Submitted by Anonymous (not verified) on Thu, 01/09/2014 - 17:19

Permalink

What a Joke

You brew a keg a year on-island with a pot of hops outside and call it a "local farmer's brewery". Exploit the island more.

Submitted by Anonymous (not verified) on Thu, 01/09/2014 - 21:19

Permalink

Jim Carleton Edgartown

This is an exciting time- My family and I are in the process of moving to Edgartown; we will be full time residents, and I'll be the Master Brewer and General Manager of Bad Martha Farmer's Brewery. I'm looking forward to meeting and working with local farmers and businesses, and supporting the community. Cheers!

Submitted by Anonymous (not verified) on Fri, 01/10/2014 - 06:25

Permalink

Thomas Hodgson wt

Ahem…...
Does anyone remember "Vine" bubbly water?

Submitted by Anonymous (not verified) on Fri, 01/10/2014 - 08:44

Permalink

LOL EDG

LOL

Submitted by Anonymous (not verified) on Fri, 01/10/2014 - 08:53

Permalink

Scheming Marketing Ploy EDG

Brew Bad Ipswich Beer, Slap a logo sticker on it, call it from the Island, Sell Merch. Complete SHAM. Laughable to compare it to OffShore.

Submitted by Anonymous (not verified) on Fri, 01/10/2014 - 09:19

Permalink

farmer5 chilmark

"Bringing this exciting new concept to Martha's Vineyard"??
What has Offshore Ale in OB been doing for the last seventeen years?
I have nothing at all against this project but give a little credit where credit is due. Offshore has won a fistful of medals and trophies for their excellent beers all made on MV.
I'm also a bit tired of people playing the 'local' card which here includes the 'supporting local agriculture card' and the 'giving profits to charity card'.
Beer is made from malted barley. Anyone growing amber waves of grain on the Island that I don't know of?

Submitted by Anonymous (not verified) on Fri, 01/10/2014 - 09:19

Permalink

Female Lover of the Island Chlimark

I have no problem with a micro-pub coming to Edgartown or the location but... Does anyone else find the name and logo (saw it on the Patch) to be sexist? Please, this is 2014 and do we have to exploit women with this concept? I am not overly feminist but I found this offensive. I also love beer but might stay away unless the organizers re-think their advertising logo!

Submitted by Anonymous (not verified) on Fri, 01/10/2014 - 09:56

Permalink

Marketing Scheme Chilmark

"I love the marketing scheme" sure is an appropriate form of praise. If they want to clog traffic a bit, scrape some more $ off tourists, and donate 10% to the food pantry, I guess I can't complain too much.

But as someone who is familiar with Bad Martha's offerings, let's not kid ourselves about what this is. They make the absolute worst form of "craft" beer, a slightly more flavorful take on Bud/Miller/Coors, but at the price of true craft beer. It's a very gentle sort of exploitation: make some money off people who want to spend more but don't really want too much flavor in their beer.

It is contract brewed off-island by a large brewery that does many other labels. (To be fair, much of Offshore Ale is also contract brewed, but at least they make creative, flavorful beers and brew a meaningful amount on-premises.)

They plan to brew 7-10 barrels on Island -- this is 14-20 kegs, a trivial amount for commercial use. Some homebrewers do more in a year. You can call it an exhibit, a demonstration brewery, whatever, but it's not a microbrewery in the generally understood meaning of the term. It is annoying that their lawyer insists on hammering away at that word.

Finally, to Jim the new brewer: For all my bad-mouthing of Bad Martha, I'm sure you have some real skill, and congrats on getting the gig. Best of luck! I hope I'm wrong and the owners let you turn loose your creativity, brew something with an OG over 1.070 and/or more than 50 IBUs, and we see some big and/or interesting beers on tap.

farmer5 chilmark

I haven't tasted any of the Bad Martha beers so I can't either concur or refute.
As far as I know Offshore brews all the beer they sell at their pub onsite. The contract brewed beers are mostly the bottled product and what's sold on the mainland since they don't have a bottling line on Island.
I love many of the Offshore Ale beers. Just wish they made more of the cask conditioned IPA. They are often out of it when I stop by.
Perhaps Phil McAndrews can elaborate.

Marketing Scheme Chilmark

I always kind of figured that since they were contracting out the bottled stuff that meant the draft versions of those brews came from the same place. But you could certainly be right! I basically never order any of the stuff that even comes in a bottle, so don't really know, but as far as I can tell the contract brewer was doing a fine job with the IPA. Where Offshore really shines, IMHO, is in the stuff you can't get in bottles, but I don't know whether they really are fresher or I just like those styles better.

farmer5 chilmark

I bet the late Elisha Smith is having a chuckle over this article.
He once told me that he had been feeding his cows all the brewing mash from Offshore ever since they opened. I'm sure those were some very happy cows!
Hey Bad Martha, does mean that Offshore is a "Farmer's Brewery" too?

Submitted by Anonymous (not verified) on Fri, 01/10/2014 - 13:36

Permalink

James P Edg/New Haven

I hope they have live music and take some of the honkey tonk out of the downtown district. Will be great for locals who don't want to bother coming into town and dealing with parking and the pink pants crowd.

Submitted by Anonymous (not verified) on Fri, 01/10/2014 - 14:46

Permalink

Carolyn O Edgartown

I would like to see the commitment to give 10% off the top of profits to Island Food Pantry in some sort of long term contract. Who's to say they will continue?

Add new comment

Plain text

  • No HTML tags allowed.
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.