Friends of MVY is busy fundraising to keep the station going as a nonprofit.
Jaxon White

WMVY Radio Investigates Alternatives to Stay On-Air

<p>More than a week after radio station WMVY sold its signal to a Boston public radio station, Friends of MVY was busy fundraising to keep the station going as a nonprofit, as it continued to look into acquiring a new FM signal.</p> <p>One potential signal could come from a newly-licensed Island-based startup owned by Dennis Jackson, a seasonal resident.</p>

More than a week after radio station WMVY sold its signal to a Boston public radio station, Friends of MVY was busy fundraising to keep the station going as a nonprofit, as it continued to look into acquiring a new FM signal.

One potential signal could come from a newly-licensed Island-based startup owned by Dennis Jackson, a seasonal resident. But it isn’t clear that Mr. Jackson is willing to give up his signal.

Last week public radio station WBUR announced it would purchase the WMVY signal, a move aimed at expanding its presence in the south coast and Cape and Islands region. The news led to an emotional outpouring from devoted WMVY listeners.

Parties did not disclose the sale price for the signal, but it is reported to be $715,000, according to Northeast Radio Watch, an industry blog.

WMVY, owned by Aritaur Communications, had struggled with financial problems in recent years.

Aritaur president Joe Gallagher is helping MVY with the plan to become a nonprofit, non-commercial entity that will continue with online streaming and hopefully also on the airwaves.

As of Thursday, WMVY had raised $163,000 in pledge money toward its goal of raising $600,000 by the end of January. The $600,000 would cover one year of operating costs to produce the radio format as it is now heard on the air.

The Vineyard Haven building that houses the WMVY studio is owned by Comcast, Mr. Gallagher said, and an arrangement with that company affords the station “a very attractive opportunity to be able to stay there and continue to operate.”

“With this plan, the idea is nothing really changes,” Mr. Gallagher said. Those listening to the station on their smart phones “would not notice any real difference. Local news, Steamship reports, MVY music, Barbara, PJ, Jess and Laurel.”

Mr. Gallagher said Friends of MVY aims to create a local board of about nine to 12 people, consisting of some major donors, community members and artists.

Mr. Gallagher also said MVY is actively exploring options for acquiring an FM signal. Ideally, he said the station would have a new signal before WBUR takes over the signal at 92.7. That is expected to happen sometime early next year.

He confirmed that one option for a signal includes 88.7, a new noncommercial station started by Mr. Jackson, a Connecticut resident who lives seasonally in Oak Bluffs. Mr. Gallagher said he has been in talks with Mr. Jackson.

”That door hasn’t closed. The conversation is ongoing. I hope that we’re close. I think Dennis is the only one who can answer that — how close we are,” he said. “There are some details in just the broadcasting of that signal that need to be ironed out. All very possible to do, but it does need some figuring.”

Mr. Jackson had a different view.

“We don’t really want to sell it,” he said of the signal. “We have no plans to do anything,” he told the Gazette in a telephone interview Thursday.

Mr. Jackson, who said he has been coming to the Vineyard in the summer for 25 years, said he thought the Island needed a station that played American Standards and Big Band music, modeled after a popular station on the Cape.

In 2007, he applied to the Federal Communications Commission for a permit, and got the go-ahead to build this fall, though he has yet to receive a license from the FCC. The station transmitter is on the Oak Bluffs water tower on a month-to-month lease. Mr. Jackson said his plan is to get his new station going in the spring. “People seem to love this idea,” he said. Mr. Jackson’s station would be all volunteer.

But at the same time, he said, “it’s hard not to take note of the great vacuum left when MVY becomes a public radio station.” He stressed that he hasn’t figured anything out with the MVY backers but said there is a possibility the station could broadcast on 88.7.

“There’s a certain opportunity there that sort of presents itself,” he said.

He said his planned station has an older audience than MVY, listeners who can’t find Big Band music elsewhere on the dial.

But at the same time, he said, “We know we don’t have to play the same music 24 hours a day.” He said there could be a way to do podcasts, or play recordings of bands playing at the Pit Stop.

Mr. Gallagher said money to pay for an FM signal would be raised through a capital campaign, Mr. Gallagher said, which might be something that could be done over time, making the fundraising drive not much more than the $600,000 now needed to keep the station going.

“We could find a way to handle it,” he said of an FM signal purchase. “There’s probably a way that any stumbling blocks can be overcome.”

“It may require some creativity,” he added, and there could potentially be a period that the station is not on the air.

But Mr. Jackson remained noncommittal about working with WMVY.

“It’s hard to say,” he said. “There’d have to be something specific to look at.”

Comments

Submitted by Anonymous (not verified) on Fri, 12/07/2012 - 05:48

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WC nyc

Seems odd to lose freq. Then try and buy another one. Best things is work with WBUR and work out some time for local programing. Current plan smells of desperation and you missed the boat.

A Listener The Arctic

WC, in case you hadn't read the desperate pleas from the mvyradio employees, this IS a desperate situation. WMVY has been struggling for years as a listener-supported station. Unlike profit-driven commercial stations, at the heart of MVY is, well, HEART. It has been a station for people who love music by people who love music, and gave a voice to many independent musicians who struggled to find airtime elsewhere without a major label and the subsequent packaging. That's why people love MVY so much and are so devastated by this news. Unfortunately, integrity and supporting the "little guy" often isn't profitable. So yes, this does "smell of desperation", because it's the desperate struggle of a truly beloved beacon to stay lit as the darkness of commercial viability closes around it.

Your blase comments seem rather callous in the face of what is more of an emotional matter than a business one. How many feelgood movies are based on the final victory of a small business with a big heart to stay afloat in a world that values profit over content? Of course, real life doesn't often echo that fantasy, but how cold to say that the much-beloved MVY's fight to stay alive "smells of desperation".

Submitted by Anonymous (not verified) on Sun, 12/09/2012 - 02:19

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John Smith Connecticut

To WC in NY. The private equity owner of WMVY is the one who sold the frequency to WBUR and then he donated the radio station assets to the new, not for profit WMVY that is trying to raise the money to continue streaming on the internet and possibly acquire another frequency for broadcast over the air.

Submitted by Anonymous (not verified) on Sun, 12/09/2012 - 11:24

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Ken S Florida/Edgartown

I think WMVY needs to look at a different business model. Trying to raise money to fund the same that failed financially for the past few years just won't work. How about going smaller, focusing on the local content/news. Music is tough...no matter what you play you're going to turn someone off and, frankly, OTA radio is not the "go to" place any longer. Build from the strength of local news, weather, sports, events and local musicians. Work with local businesses...advertising isn't necessarily bad.
This might mean fewer hours of live broadcasts, but if you have to raise $600,000/year from an island with 15,000 full-time residents you're really destined to fail. If you're going to try and be a music discovery internet location and go up against Pandora, Spotify and the slew of others you have a tough road ahead.
I like WMVY and would miss it, but I can't see what they're trying to do now succeeding...not in the long run.

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